互联网+传播下浙江某肿瘤专科医院医疗服务实践与思考  

Practice and reflection on medical service of a cancer hospital in Zhejiang based on internet plus communication

作　　者：王屹峰[1] 马华君 施亮[1] 阮丹浓 李亚洲 章杰捷[1] WANG Yifeng;MA Huajun;SHI Liang;RUAN Dannong;LI Yazhou;ZHANG Jiejie(Zhejiang Cancer Hospital,310022,Zhejiang,China)

机构地区：[1]浙江省肿瘤医院,浙江杭州310022

出　　处：《现代医院》2024年第4期583-587,共5页Modern Hospitals

基　　金：浙江省软科学研究计划项目(2023C35082)。

摘　　要：目的探索互联网技术的持续发展背景下,互联网+模式为肿瘤专科医院医疗服务发展和宣传的赋能情况。方法以浙江肿瘤医院为例,利用其门诊预约患者数据分析身份证号中的籍贯信息,从而进行单因素分析、双因素分析、空间自相关分析等方法进行数据分析。结果医院的宣传与推广呈现稳定向好发展态势,门诊预约规模呈现平稳增长,其中浙江来源患者占比显著较高。结论空间自相关分析表明,浙江肿瘤医院宣传影响力主要覆盖周边医疗资源相对不足的安徽、江西、河南等省份,而东南沿海地区医疗环境较好,相应患者规模显著较低。The continuous development of Internet technology provides the necessary technical basis for the development of medical services under the Internet+model.This paper takes Zhejiang Cancer Hospital as an example to analyze the home place information in the ID number of its outpatient reservation patient data,so as to conduct data analysis by one-way analysis,two-factor analysis,spatial autocorrelation analysis and other methods.The results showed that the publicity and promotion of the hospital showed a stable and good development trend,and the outpatient reservation scale showed a steady growth,among which the proportion of patients from Zhejiang was significantly higher.Spatial autocorrelation analysis showed that the publicity influence of Zhejiang Cancer Hospital mainly covered Anhui,Jiangxi,Henan and other provinces with relatively insufficient medical resources,while the medical environment in the southeastern coastal areas was better and the corresponding patient scale was significantly lower.

关 键 词：医疗服务 医院品牌 空间自相关 

分 类 号：R197.3[医药卫生—卫生事业管理]