杨家埠木版年画文化的发展状况与艺术风格  

The development status and artistic style of Yangjiabu woodcut New Year picture culture

作　　者：李霞[1] 滕红军 

机构地区：[1]山东经贸职业学院科学与人文系 [2]潍坊日报社

出　　处：《走向世界》2024年第14期98-100,共3页Openings

摘　　要：本文通过对杨家埠木版年画文化的发展状况与艺术风格、发展现状解读,从文化品牌创新的角度,探索杨家埠木版年画文化在品牌形象、文创产品、民俗文化旅游几个方面的价值与作用,指出杨家埠木版年画在品牌形象与文化品牌意识中存在的主要问题并提出相应的对策,为非物质文化遗产传承与创新提供参考和借鉴。By interpreting the development status,artistic style and development status of Yangjiabu New Year wood-block picture culture,this paper explores the value and role of Yangjiabu New Year wood-block picture culture in brand image,cultural and creative products and folk culture tourism from the perspective of cultural brand innovation,points out the main problems existing in the brand image and cultural brand awareness of Yangjiabu New Year wood-block picture,and puts forward corresponding countermeasures.To provide reference and reference for intangible cultural heritage inheritance and innovation.

关 键 词：杨家埠木版年画 民俗文化旅游 品牌创新 品牌意识 艺术风格 文创产品 非物质文化遗产传承与创新 品牌形象 

分 类 号：J21[艺术—美术]