报业数字化与新媒体转型  

Newspaper Digitization and Transformation of New Media

作　　者：彭振 彭荣胜 Peng Zhen;Peng Rongsheng(Nanjing Audit University,Nanjing,Jiangsu 210000,China;Xinyang Normal University,Xinyang,Henan 464000,China)

机构地区：[1]南京审计大学金融学院,江苏南京210000 [2]信阳师范大学商学院,河南信阳464000

出　　处：《漯河职业技术学院学报》2024年第2期55-59,共5页Journal of Luohe Vocational Technical College

基　　金：国家社会科学基金项目(16BRK008)。

摘　　要：中国传统报业在面临科技突破与媒体形式转变的时代背景下,需要运用科技进步作为辅助,结合全新的长尾经济模型体系,利用长久以来所积累的报业发展经验与独特技术,对不同的市场采取新媒体数字化转型方案。该项研究旨在为正在进行中的新媒体数字化转型探明发展前景,确立发展方向,分析发展的关键点,积极且充分地建立传统报业数字化与新媒体转型的风向标。Under the background of rapid technological advancements and the continuous transformation of new media forms,it is necessary for China’s traditional newspaper industry to make use of extensive experiences and unique technology of newspaper industry accumulated over the years to take digital transformation measures of new media according to the different markets by combining with the long-tail economic model system with the help of scientific and technological progress.This paper is to find out the developmental prospect,establish development direction,and analyze the key developmental aspects for the ongoing digital transformation of new media.It also actively serves as a crucial guide for traditional newspaper digitization and transformation of new media.

关 键 词：报业 数字化转型 长尾理论 

分 类 号：G210.7[文化科学—新闻学]