中国短视频生产主体的城市空间分布及影响因素研究——基于抖音平台  

Urban spatial distribution and influencing factors ofshort video producers subjects in China:Based on the TikTok platform

作　　者：江巧暄 文嫮[1] JIANG Qiaoxuan;WEN Hu(College of Economics and Trade,Hunan University,Changsha 410081,China)

机构地区：[1]湖南大学经济与贸易学院,长沙410081

出　　处：《地理研究》2024年第4期931-948,共18页Geographical Research

基　　金：国家社会科学基金重大项目(22&ZD100)。

摘　　要：随着数字经济的推进,短视频产业快速崛起。本文以截至2023年3月,在抖音平台上采集的76097个短视频生产主体为样本,运用空间分析刻画了专业媒体机构(PUGC)、达人(PGC)、普通个体(UGC)三类短视频生产主体的城市空间分布。在此基础上,运用计量分析,对短视频生产主体城市空间分布的影响因素进行测度。研究发现:(1)广州、杭州是中国短视频生产主体最为集聚的2个城市。另外,以成都、长沙、武汉、郑州等省会城市为核心的成渝、长江中游、中原城市群,短视频生产主体分布也非常密集。而北京、上海、深圳等一线城市在中国短视频生产格局中的地位显著下降。(2)普通个体生产者UGC占总量最多、基本依照胡焕庸线分布;专业媒体机构PUGC青睐一线城市;达人多集聚在杭州、成都、长沙等网红城市。(3)计量研究表明,短视频生产主体倾向于选择互联网基础设施良好、人文环境舒适、MCN公司密集、以及临近制造业生产基地的城市分布。即除了3T因素,成本因素显著影响短视频生产主体的区位选择。这揭示着,数字化对现有的创意产业地理格局的确产生了一定的冲击,数字技术正推动以短视频为代表的中国文化创意产业,从“文化系统内循环”,迈入“社会经济大循环”。With the affluence of material life in Chinese society,digital technologiesrepresented by the Internet,big data,cloud computing,artificial intelligence,blockchain,etc.have ignited the people's enthusiasm for spiritual and cultural consumption,promoted changesin the mode of production,and thus affected the spatial pattern of economic activities.Theshort video industry,which is characterized by real-time,fragmentation and socialization,hasbecome the main force of China's digital economy.This paper takes 76097 short videoproducers collected on the TikTok platform as samples by March 2023,and uses spatialanalysis to depict the urban spatial distribution of three types of short video producers:professional media institutions(PUGC),Internet celebrity(PGC),and ordinary individuals(UGC).On this basis,econometric analysis is used to measure the influencing factors of theurban spatial distribution of short video production entities.Research has found that,firstly,Guangzhou and Hangzhou are the two cities with the most concentrated short video productionentities in China.In addition,the short video production entities of Chengdu-Chongqing urbanagglomeration,the middle reaches of the Yangtze River,and the Central China Plains urbanagglomeration,with provincial capital cities such as Chengdu,Changsha,Wuhan,andZhengzhou as the core,are also very dense.However,the position of first tier cities such asBeijing,Shanghai,and Shenzhen in China's short video production pattern is not veryprominent.Secondly,ordinary individual producers account for the largest proportion of UGCin the total amount and are basically distributed according to the Hu Huanyong Line;Professional media organization PUGC favors first tier cities;Many internet celebrities PGCgather in internet famous cities such as Hangzhou,Chengdu,and Changsha.Thirdly,econometric research indicates that short video producers tend to choose cities with goodinternet infrastructure,comfortable human environment,dense MCN companies,and nearbymanufacturing production bases.That is,

关 键 词：短视频 专业媒体机构PUGC 达人PGC 普通个体UGC 空间分布 抖音 

分 类 号：G206[文化科学—传播学] P208[天文地球—地图制图学与地理信息工程]