视觉色彩在网页界面设计中的应用研究  

Research on the Application of Visual Color in Web Interface Design

作　　者：武磊 李亚东 Wu Lei;Li Yadong(Changxin International College of Art,Yunnan University;Kunming City College)

机构地区：[1]云南大学昌新国际艺术学院 [2]昆明城市学院

出　　处：《色彩》2024年第2期33-35,共3页Fashion Color

摘　　要：在媒体时代,网页设计已成为传达信息、展示品牌和用户体验的重要手段,已成为人们获得信息、了解品牌和确立活动的重要平台。在网页界面设计中,视觉色彩作为最直观、最具有感受性的设计元素之一。本文旨在探讨界面设计中色彩的功能、色彩心理学的应用以及色彩搭配的原则和实践策略等,对于提升用户体验和增强网页的吸引力起着至关深远的作用。正确的色彩运用不仅能提升网页的美观度,还能有效地传达品牌形象,增强用户的浏览体验。因此,深入研究网页界面设计中视觉色彩的运用具有深远意义。In the media era,web design has become an important means to convey information,display brands and user experience,and has become an important platform for people to obtain information,understand brands and establish activities.In web interface design,visual color is one of the most intuitive and sensitive design elements.This paper aims to discuss the function of color in interface design,the application of color psychology,and the principles and practical strategies of color matching,which play a crucial and far-reaching role in improving user experience and enhancing the attractiveness of web pages.The correct use of color can not only enhance the beauty of the web page,but also effectively convey the brand image and enhance the user's browsing experience.Therefore,the in-depth study of the use of visual color in web interface design has farreaching significance.

关 键 词：网页设计 视觉色彩 用户体验 色彩心理学 色彩搭配 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术] TP391.41[自动化与计算机技术—计算机科学与技术]