电力市场营销应用GPT的前景分析  

Prospect Analysis of GPT Application in Electricity Market Marketing

作　　者：马杰 MA Jie(China Energy Guoyuan Power Fuel Co.,Ltd.,Beijing 100032)

机构地区：[1]国能国源电力燃料有限公司,北京100032

出　　处：《能源科技》2024年第2期52-55,共4页Energy Science and Technology

摘　　要：在研究电力市场营销应用生成式预训练模型(GPT)的潜力和前景中,通过运用GPT的自然语言处理和文本生成能力,提高市场营销策略的制定效率和精准度,预测电力销售趋势,改善客户服务和沟通体验。对于推动电力市场营销数字化转型、提升市场竞争力、提供智能化决策支持具有一定的启发和参考意义。In studying the potential and prospects of applying Generative Pre-trained Transformer(GPT)to electricity market marketing,the utilization of GPT's natural language processing and text generation capabili-ties can enhance the efficiency and precision of marketing strategy formulation,predict electricity sales trends,and improve customer service and communication experiences.This holds certain enlightenment and reference significance for promoting the digital transformation of electricity market marketing,enhancing mar-ket competitiveness,and providing intelligent decision support.

关 键 词：电力市场营销 应用 GPT 分析 

分 类 号：F426.61[经济管理—产业经济]