高校纸本图书使用者的本科生用户画像构建  

The Construction of Undergraduate User Portrait of Paper Book Users in Colleges and Universities

作　　者：孙达辰[1] 张秀萍[2] 孙常丽[1] SUN Dachen;ZHANG Xiuping;SUN Changli

机构地区：[1]牡丹江医学院图书馆,黑龙江牡丹江157011 [2]牡丹江医学院药学院,黑龙江牡丹江157011

出　　处：《科技创新与应用》2024年第13期14-17,21,共5页Technology Innovation and Application

基　　金：黑龙江省高校图工委第七届科研项目(2021-085-A,项目负责人为孙达辰)。

摘　　要：以高校纸本图书使用者的本科生用户为研究对象,构建高校纸本图书的用户画像,可以更加深入地识别用户、更加有效地提升纸本图书的资源建设和服务质量,进而提升用户体验,促进学生系统、深刻阅读。选取层级标签方法来构建用户画像,在现有RFM模型的基础上,构建LRFM模型,识别出具有共同特征的用户群体,最终完成用户画像的构建。基于真实数据,对该文构建的用户画像模型进行实证,验证模型是有效的。Taking the undergraduate users of college paper books as the research object and constructing the user portrait of college paper books can identify the users more deeply,improve the resource construction and service quality of paper books more effectively,and then improve the user experience and promote students to read in depth systematically.By selecting the hierarchical label method for constructing the user portrait,based on the existing RFM model,an LRFM model is constructed to identify the user groups with common characteristics and finally complete the construction of the user portrait.Based on the real data,the user portrait model constructed in this paper is verified to be effective.

关 键 词：用户画像 高校纸本图书 RFM模型 LRFM模型 系统阅读 

分 类 号：G253[文化科学—图书馆学]