产业融合视角下我国中医药旅游产业发展的问题及对策研究  

On Problems and Countermeasures of the Development of China's TCM Tourism Industry from the Perspective of Industrial Integration

作　　者：张鞠成 ZHANG Jucheng(Zhengzhou University of Industrial Technology,Zhengzhou 450064,Henan,China)

机构地区：[1]郑州工业应用技术学院,河南郑州450064

出　　处：《四川旅游学院学报》2024年第3期27-32,共6页Journal of Sichuan Tourism University

基　　金：广西壮族自治区哲学社会科学青年项目“广西中医药产业与旅游产业融合发展机理研究”,项目编号:21CGL014;广西高校中青年教师科研基础能力提升项目“旅游劳工移民的地方融入和价值共创行为研究——以桂林阳朔为例”,项目编号:2021KY0818。

摘　　要：文章透过产业融合理论视角,对中医药旅游产业链进行解构与重构,剖析出中医药旅游产业融合发生在嵌套模式、融合路径、演化机制3个层面。基于此,研究认为我国中医药旅游产业存在监管力度不足、产业链附加值低、缺乏品牌效应和复合型人才匮乏等问题。对此,提出我国中医药旅游产业应完善部门合作机制、挖掘旅游目的地特色资源内涵、推动产业信息化建设和加强对专业性人才培养的发展建议。From the perspective of industrial integration,the paper deconstructs and reconstructs the traditional Chinese medicine(TCM)tourism industrial chain,and finds that the TCM-tourism integration occurs at three levels:nested model,integration path,and evolutionary mechanism.It points out that China's TCM tourism industry has problems such as insufficient supervision,low added value of the industrial chain,lack of brand effect,and lack of comprehensive talents.It suggests that China's TCM tourism industry should improve departmental cooperation mechanisms,explore the connotation of characteristic resources of tourist destinations,promote industrial informatization construction,and strengthen the training of professional talents.

关 键 词：中医药旅游 产业融合 问题 对策 

分 类 号：F592[经济管理—旅游管理]