国内图书馆营销实践研究——以IFLA国际营销奖2020年国内获奖项目为例  

Research on marketing practice of domestic libraries:taking the 2020 domestic award-winning projects of the IFLA International Marketing Award as an example

作　　者：王荻 Wang Di(Library,Nanjing University of Chinese Medicine,Nanjing 210023,China)

机构地区：[1]南京中医药大学图书馆,江苏南京210023

出　　处：《江苏科技信息》2024年第7期84-89,共6页Jiangsu Science and Technology Information

摘　　要：信息化时代,图书馆营销是图书馆发展和转型的必然选择。IFLA国际营销奖的评选为图书馆提供了在全球范围内分享营销经验和专业知识的机会。文章以2020年IFLA国际营销奖国内获奖项目为例,对获奖项目进行总结和分析,对其营销创新点进行梳理,提出未来图书馆营销实践应加强信息安全保障、促进信息资源共建共享、推动品牌建设的可持续发展。In the era of informatization,library marketing is an inevitable choice for the development and transformation of libraries.The selection of the IFLA PressReader International Marketing Award provides libraries with the opportunity to share marketing experience and professional knowledge on a global scale.The article takes the 2020 IFLA PressReader International Marketing Award domestic award-winning projects as an example to summarize and analyze the award-winning projects,sort out their marketing innovation points,and propose that future library marketing practices should strengthen information security protection,promote information resource co-construction and sharing,and promote sustainable development of brand building.

关 键 词：IFLA国际营销奖 图书馆营销 “邻里图书馆” “天一约书” “书香大使” 

分 类 号：G258.2[文化科学—图书馆学]