数字素养的农户收入增长效应研究  

The Effect of Digital Literacy on Farmers'Income Growth

作　　者：周立新[1,2] 屈彩萍 王淑敏 Zhou Li-xin;Qu Cai-ping;Wang Shu-min(a.Institute of Chengdu-Chongqing Economic Zone Development,Chongqing Technology and Business University,Chongqing 400067,China;Industrial Economics Research Institute,Chongqing Technology and Business University,Chongqing 400067,China;School of Business Administration,Henan Polytechnic University,Jiaozuo 454150,Henan,China)

机构地区：[1]重庆工商大学成渝地区双城经济圈建设研究院,重庆400067 [2]重庆工商大学产业经济研究院,重庆400067 [3]河南理工大学工商管理学院,河南焦作454150

出　　处：《西部论坛》2024年第2期40-54,共15页West Forum

基　　金：重庆市社会科学规划成渝地区双城经济圈建设重大项目(2023ZDSC04);重庆市教育委员会人文社科重点研究基地项目(22SKJD105);重庆市产业经济研究院开放招标课题、重庆工商大学2021-2022年度科研平台开放课题(KFJJ2022001)

摘　　要：作为数字时代重要的新型人力资本,数字素养成为农户生计资本的重要组成部分。数字素养的提升使农户能够更好地应用先进技术、获取市场信息、拓展销售渠道、增加非农就业创业机会,从而产生显著的收入增长效应。采用“中国乡村振兴综合调查”(CRRS)2020年的数据,从数字设备操作、数字资源获取、数字技术应用、数字意识4个维度选取18项指标评价样本数字素养,实证检验数字素养对农户收入的影响,结果发现:农户数字素养提升能够显著增加其人均农业收入、人均非农收入和人均总收入,该收入增长效应对流动性约束较强的农户和非城郊村的农户更为显著;数字素养可以通过提高农业劳动生产率的路径增加农户农业收入,也可以通过促进家庭生计多样化的路径增加农户非农收入。因此,数字素养不仅具有显著的农户增收效应,而且有助于长尾群体共享数字红利,应在加强和普及数字素养教育的同时,重点帮扶数字弱势群体以缩小数字鸿沟,并切实提高农业劳动生产率和促进农户生计多样化,充分发挥数字素养的农户增收效应。In recent years,with the rapid popularization of digital technology,digital literacy has become an important new human capital in the digital era,empowering traditional human capital and production and life.In this context,rural household income is closely related to digital literacy.However,existing literature lacks a thorough understanding of farmers’income from the perspective of digital literacy,particularly the deeper research on how digital literacy affects different types of farm household income and the differential impact of digital literacy on the income of farm households with different household endowments.Using data from the 2020 China Rural Revitalization Survey(CRRS),this paper constructs an index system of digital literacy based on the approach proposed by Su Lanlan et al.(2022)and the EU Digital Competence Framework for Citizens version 2.2 released by the European Union(2022).The index system of digital literacy comprehensively considers aspects such as the accessibility of digital devices and motivation and behaviors for digital technology utilization.The study examines the impact and mechanisms of digital literacy on different types of farmers’income.Empirical research finds that digital literacy can significantly improve the income levels of rural households,and the regression results remain robust after considering adjustments of the sample scope,variable substitutions,and endogeneity issues.Mechanism analysis shows that digital literacy can increase farmers’agricultural income by improving their labor productivity and can also increase their non-agricultural income by promoting the diversification of farmers’livelihoods,thereby positively impacting the total income of farmers.The mediation effects are tested using the Sobel test and Bootstrap method,and the conclusion remains valid.Further analysis indicates that digital literacy has a more significant effect on increasing agricultural and non-agricultural incomes for rural households constrained by mobility and located in non-subur

关 键 词：数字素养 农村家庭 农业收入 非农收入 生计多样化 农业劳动生产率 增收效应 

分 类 号：F328[经济管理—产业经济] F063.4