弘扬和传承长征女红军精神:“红妍记忆”红色文创产品设计研究  

Carrying forward and inheriting the spirit of the Long March Female Red Army:“Hongyan Memory”Red Cultural and Creative Product Design Research

作　　者：张媛恬子 王庆浩 陈程 熊莹 ZHANG Yuantianzi;WANG Qinghao;CHEN Cheng;XIONG Ying(Academy of Fine Art,Guizhou University,Guiyang,Guizhou,550025,China)

机构地区：[1]贵州大学美术学院,贵州贵阳550025

出　　处：《凯里学院学报》2024年第1期27-34,共8页Journal of Kaili University

摘　　要：长征中的女红军精神作为一种重要的红色文化资源,对于弘扬和传承红色文化、增强民族凝聚力具有重要意义。“红妍记忆”红色文创产品设计研究以遵义市女红军纪念馆为创作背景,通过创新的设计理念和方法,将女红军精神融入文创产品之中,它不仅有助于受众深入理解女红军精神,还能为文创设计的创新和开发提供新视角。As an important red cultural resource,the spirit of the Female Red Army in the Long March is of great significance for promoting and inheriting red culture and enhancing national cohesion.The red cultural and creative product design research of‘Hongyan Memory'takes the Memorial Hall of Female Red Army in Zunyi City as the creative background.Through innovative design concepts and methods,the spirit of Female Red Army is integrated into cultural and creative products;the importance of research on red cultural and creative products is that it not only helps the audience deeply understand the spirit of the Female Red Army,but also provides a new perspective for the innovation and development of cultural and creative design.

关 键 词：红军精神 红妍记忆 文创产品 

分 类 号：G124[文化科学]