社区媒介如何促进基层体育敏捷治理?——基于“情境—认知—行动”分析框架  

How Can Community Media Promote Agile Governance in Community Sport?——Based on the Analytical Framework of Situation-Cognition-Action(SCA)

作　　者：时丽珍 黄晓灵[1] 李增光 李晓栋 谭雪峰 邓亮 SHI Lizhen;HUANG Xiaoling;LI Zengguang;LI Xiaodong;TAN Xuefeng;DENG Liang(College of Physical Education,Southwest University,Chongqing 400715,China;College of Physical Education,North University of China,Taiyuan 030051,China)

机构地区：[1]西南大学体育学院,重庆400715 [2]中北大学体育学院,山西太原030051

出　　处：《体育学研究》2024年第1期70-81,共12页Journal of Sports Research

基　　金：国家社会科学基金一般项目(22BTY065);西南大学研究生科研创新项目(SWUB23027)。

摘　　要：基于“情境—认知—行动”分析框架,围绕一个社区日常体育活动的组织与传播,分析社区媒介如何有效扩散体育信息助力社区体育实现敏捷治理。深入XFZ社区具体情境发现,XFZ社区体育信息传播媒介矩阵日趋完善。从社区领导与居民们对社区媒介的认知探悉,反馈渠道从有到优:媒介成为基层体育敏捷治理的“基础设施”;解决效率由慢变快:社区媒介和人际快速传播是基层体育敏捷治理的“催化剂”;体育服务供给主体的协同效果转弱为强:媒介成为基层体育敏捷治理的“社区连接器”。根据“情境—认知”进一步给出资源“行动”策略:升级社区体育传播矩阵,注重体育信息传播的颗粒度;社区微信群“见缝插针”,创造有序活力的体育传播;社区媒介塑造“能人”与权威,驱动体育治理敏捷化。Based on the analytical framework of“Situation-Cognition-Action”,we analyze how community media effectively diffuse sports information to help community sports achieve agile governance around the organization and dissemination of daily sports activities in a community.In-depth analysis of the specific situation in XFZ reveals that the media matrix of sports information dissemination in XFZ community is becoming increasingly perfect.From the residents’perception of community media,it is found that the feedback channel has changed from avialable to excellent:the media has become the“infrastructure”for the agile governance of grassroots sports;the solution efficiency has changed from slow to fast:the community media and interpersonal rapid communication are the“catalyst”for the agile governance of grassroots sports.The synergistic effect of service providers has turned from weak to strong:the media has become the“community connector”of grassroots sports agile governance.According to the“situation-perception”,further resource“action”strategies are given:upgrading the community sports communication matrix,focusing on the granularity of sports information dissemination;the community WeChat groups are also used to disseminate sports information,helping to create an orderly and dynamic sports communication;and the community media can shape the“capable person”and authority to drive the agility of sports governance.

关 键 词：社区媒介 基层体育 全民健身 敏捷治理 体育信息传播 

分 类 号：G206[文化科学—传播学] G812