基于淮扬美食文化的视觉创意设计  

Visual Creative Design based on Huaiyang Food Culture

作　　者：费晨阳 蒋雪盈 王亚楠[1] 何艳婷[1] FEI Chenyang;JIANG Xueying;WANG Yanan;HE Yanting(Huaiyin Institute of Technology,Huaian 223001,China)

机构地区：[1]淮阴工学院,江苏淮安223001

出　　处：《鞋类工艺与设计》2024年第7期15-17,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年江苏省高等学校大学生创新创业训练计划省级重点项目《基于淮安美食文化的文创产品设计研究》(项目编号:202311049021Z)。

摘　　要：本研究基于淮扬美食文化,探讨了如何通过文创产品设计传承与发扬淮扬美食的独特魅力。通过分析国内外研究现状,了解淮扬美食文化的历史渊源和独特元素。对淮扬美食文化元素进行具体分析,提取其代表元素进行解读后,进行具体设计,设计案例为淮安旅游文化创意产品设计。结论指出美食类文化创意产品设计在传播淮扬美食文化方面具有巨大潜力。提出一系列创意设计方案,旨在增强淮扬美食文化的传播力和影响力,为淮扬地方文化的传承与发展提供新的视觉表达路径,以实现淮安美食文化的创新传承。Based on Huaiyang cuisine culture,this study explores how to inherit and promote the unique charm of Huaiyang cuisine through cultural and creative product design.By analyzing the current research status both domestically and internationally,we aim to understand the historical origins and unique elements of Huaiyang cuisine culture.Analyze the cultural elements of Huaiyang cuisine in detail,extract their representative elements for interpretation,and then carry out specific design.The design case is the creative product design of Huai'an tourism culture.The conclusion points out that the design of creative food products has great potential in promoting Huaiyang cuisine culture.Propose a series of creative design schemes aimed at enhancing the dissemination and influence of Huaiyang cuisine culture,providing new visual expression paths for the inheritance and development of Huaiyang local culture,and achieving innovative inheritance of Huai'an cuisine culture.

关 键 词：淮扬美食文化 文化视觉创意设计 传承与创新 

分 类 号：J524.3[艺术—艺术设计]