视觉传达设计在现代纸品包装中的应用分析  

Application Analysis of Visual Communication Design in Modern Paper Packaging

作　　者：刘莹 LIU Ying(Shandong Yingcai College,Jinan 250200,China)

机构地区：[1]山东英才学院,山东济南250200

出　　处：《鞋类工艺与设计》2024年第7期33-35,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：现代纸品包装具有成本低、绿色环保等众多优势,从而被广泛应用于众多领域中。视觉传达设计是新时代的产物,是推动纸品包装创新设计的极佳工具,其有利于集中展示纸品包装的人文性、情感性、科技性等价值属性,使受众多元化需求获得满足,将其引入到现代纸品包装中是有必要性的。基于此,本文对视觉传达设计在现代纸品包装中的应用价值进行探究,指出视觉传达设计在现代纸品包装中的应用原则,提出视觉传达设计在现代纸品包装中的应用策略。Modern paper packaging has many advantages such as low cost,green environmental protection and so on,so it is widely used in many fields.Visual communication design is the product of the new era and an excellent tool to promote the innovative design of paper packaging,which is conducive to focusing on the humanistic,emotional,scientific and technological value attributes of paper packaging,so that the diversified needs of the audience can be met,and it is necessary to introduce it into modern paper packaging.Based on this,this paper probes into the application value of visual communication design in modern paper packaging,points out the application principles of visual communication design in modern paper packaging,and puts forward the application strategies of visual communication design in modern paper packaging.

关 键 词：视觉传达设计 纸品包装 艺术审美 

分 类 号：TB482[一般工业技术—包装工程]