用户体验视角下民俗节日视觉形象设计发展及探析——以凯里舟溪甘囊芦笙节为例  

Development and Exploration of Folk Festival Visual Image Design from the Perspective of User Experience——Taking Kaili Zhouxi Ganbang Lusheng Festival as an Example

作　　者：宁银慧 刘军[1] NING Yinhui;LIU Jun(Guangxi Arts University,Nanning 530000,China)

机构地区：[1]广西艺术学院,广西南宁530000

出　　处：《鞋类工艺与设计》2024年第7期36-38,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本研究以用户体验为理论框架,深入剖析了凯里舟溪甘囊芦笙节的发展历程及其视觉形象设计的演变,并通过从用户体验的角度出发,探讨了如何全面运用设计元素以及制定综合的推广策略,从而更好地适应当代社会的需求。这一研究不仅为深入理解凯里舟溪甘囊芦笙节的独特之处提供了有益的视角,同时也为其他类似传统文化活动的视觉设计提供了有启发性的借鉴,为传统文化在当代社会的传承和发展指明了一条可持续的路径。This study with the user experience as the theoretical framework,deeply analyzes the kaili boat stream can sac the development of the festival and the evolution of the visual image design,and from the perspective of user experience,discusses how to fully use design elements and develop comprehensive promotion strategy,so as to better adapt to the needs of contemporary society.This study not only provides a useful perspective for the deep understanding of the unique features,but also provides an enlightening reference for the visual design of other similar traditional cultural activities,and points out a sustainable path for the inheritance and development of traditional culture in contemporary society.

关 键 词：民俗节日 用户体验 视觉形象设计 

分 类 号：J524.3[艺术—艺术设计]