乡村振兴下地域农产品包装设计研究——以山东肥城桃为例  

Research on Regional Agricultural Product Packaging Design under Rural Revitalization——Taking Shandong Feicheng Peach as an Example

作　　者：赵玉亭 方玉 张遥 ZHAO Yuting;FANG Yu;ZHANG Yao(Shandong Agricultural University,Taian 271018,China)

机构地区：[1]山东农业大学,山东泰安271018

出　　处：《鞋类工艺与设计》2024年第7期151-153,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：乡村振兴战略是我国政府为促进农村经济社会发展而提出的重要方针。在此背景下,地域农产品的发展成了促进乡村振兴的关键因素之一。而农产品的包装设计作为商品市场策略中的重要环节,对于提升产品附加值、增强市场竞争力具有至关重要的作用。本文以山东肥城桃为例,在包装设计里加入地域性文化,打造“山东肥城桃”特色农产品包装,确定农产品包装设计现存的问题,针对性地进行视觉设计。通过设计赋能,提高农产品的附加值,真正实现地域性农产品“走出去”。The rural revitalization strategy is the important policy of our government for promoting rural economic and social development.In this context,the development of regional agricultural products has become one of the key factors to promote rural revitalization.The packaging design of agricultural products,as an important link in the commodity market strategy,plays a vital role in enhancing the added value of products and enhancing the market competitiveness.This paper takes Shandong Feicheng Peach as an example,adding regional culture to the packaging design,creating“Shandong Feicheng peach”characteristic agricultural product packaging,identifying the existing problems of agricultural product packaging design,and carrying out targeted visual design.Through design empowerment,improve the added value of agricultural products,and truly realize the“going out”of regional agricultural products.

关 键 词：乡村振兴 农产品 包装设计 肥城桃 

分 类 号：TB482[一般工业技术—包装工程] TB472