基于董永传说的动漫形象IP设计研究  

Research on the IP Design of Animation Image based on the Legend of Dong Yong

作　　者：张园园 柯才亚 ZANG Yuanyuan;KE Caiya(Jiangsu Yancheng Technician College,Yancheng 224000,China)

机构地区：[1]江苏盐城技师学院,江苏盐城224000

出　　处：《鞋类工艺与设计》2024年第7期173-175,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2024年盐城市社科基金项目编号《东台董永传说的当代价值及传承发展研究》(项目编号:24skC16)。

摘　　要：董永传说历经千年的更新迭代,人物形象的发展在不同时代各有各的特点,以适应时代发展需求。在当下的社会发展进程中,董永传说传播形式有一定的局限,其视觉形象相对单薄。为顺应当今社会发展,打造董永传说动漫形象IP设计,弘扬孝文化。文章对董永传说人物形象不同时期的呈现以及汉代服饰特点进行历史溯源,确立对董永传说形象特征的设计思路,赋予董永传说当代流行的动漫形象。The legend of Dong Yong has been updated and iterated for thousands of years,and the development of characters has its own characteristics in different eras to meet the development needs of the times.In the current process of social development,the form of communication of Dong Yong's legend has certain limitations,and its visual image is relatively thin.In order to conform to the development of today's society,we will create an IP design of Dong Yong's legendary animation image and promote the culture of filial piety.This paper traces the historical origin of the characters of Dong Yong's legend in different periods and the characteristics of Han Dynasty costumes,establishes the design idea of the characteristics of Dong Yong's legend,and gives Dong Yong's legend a contemporary popular animation image.

关 键 词：董永 七仙女 动漫形象设计 

分 类 号：J524[艺术—艺术设计]