新媒体环境下博物馆文物传播设计研究——以淮安市博物馆高庄战国墓刻纹铜器为例  

Research on the Dissemination Design of Museum Cultural Relics under the New Media Environment——A Case Study of Carved Bronze Ware in Gaozhuang Warring States Tomb of Huai'an City Museum

作　　者：杨荣 郭潇钰 徐子荣 顾怡 张洪艳[1] YANG Rong;GUO Xiaoyu;XU Zirong;GU Yi;ZHANG Hongyan(College of Design and Art,Huaiyin Institute of Technology,Huai'an 223003,China)

机构地区：[1]淮阴工学院设计艺术学院,江苏淮安223003

出　　处：《鞋类工艺与设计》2024年第7期192-194,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年江苏省淮安市大学生创新创业训练计划项目《淮安市博物馆文物科普设计研究》(项目编号:202311049063Y)。

摘　　要：随着新媒体的迅猛发展和科学技术的不断更迭,博物馆不仅是历史文物的储藏室,还是精神文化传播的重要媒介。本文旨在探讨淮安市博物馆在文物传播设计方面的创新与实践,通过分析高庄战国墓的刻纹铜器纹样,提出具有针对性的科普设计策略⸺新媒体传播。分析纹样的构成元素、构成形式和含义后,借助电脑辅助技术和专业知识,进行视觉动态展示设计。通过动画、交互等方式,让公众能够更加直观地感受到文物上纹样的美感和历史文化内涵。With the rapid development of new media and continuous change of science and technology,museums are not only storage room for historical relics,but important medium for the dissemination of spiritual culture.The purpose of this paper is to discuss innovation and practice of Huai'an Museum in the field of popular science design of cultural relics communication,and to put forward a targeted popular science design strategy new media communication by analyzing the carved bronze patterns of the Gaozhuang Warring States Tomb.After analyzing the constituent elements,form and meaning of the pattern,with the help of computer-aided technology and professional knowledge,the visual dynamic interpretation design is carried out.Through animation,interaction and methods,the public can more intuitively feel the beauty and historical and cultural connotation of patterns on the cultural relics.

关 键 词：新媒体技术 科普传播 动态展示 刻纹铜器纹样 

分 类 号：J524.3[艺术—艺术设计]