文化产业虚拟集群对我国省域网络文化软实力的影响  

The Impact of Virtual Clusters of Cultural Industries on the Soft Power of Provincial Network Culture in China

作　　者：黄蕊 赵子辛 HUANG Rui;ZHAO Zi-xin(School of Finance,Jilin University of Finance and Economics,Changchun 130117,China;School of Economics and Management,Changchun University of Science and Technology,Changchun 130022,China)

机构地区：[1]吉林财经大学金融学院,吉林长春130000 [2]长春理工大学经济管理学院,吉林长春130022

出　　处：《经济问题》2024年第5期106-114,共9页On Economic Problems

基　　金：国家社会科学艺术学基金项目“数字文化产业虚拟集群构建研究”(21CH195)。

摘　　要：文化产业虚拟集群是文化企业成员基于数字技术,在信息共享与价值交换理念下形成的网络平台组织。数智时代,文化产业虚拟集群在数据要素效率倍增的中介作用下,能够借助展示平台、承载形式、表现方法、传播途径等实现网络文化软实力的提升。为此,以爱奇艺虚拟集群为例,选择空间杜宾双重差分模型佐证了上述观点。同时研究还发现,文化产业虚拟集群对周边省域网络文化软实力的提升存在“虹吸效应”,且相较于中西部地区,文化产业虚拟集群对东部地区的网络文化软实力影响更加显著。综上,我国应努力协调区域间的数字文化资源配置、改良文化软实力传播渠道、强化文化产品的精神属性与文化认同,从而赓续文化传承,实现我国文化软实力与影响力的进一步增强。The virtual cluster of the cultural industry is a network platform organization formed by the mem-bers of cultural enterprises based on digital technology and under the concept of information sharing and value ex-change.In the era of digital intelligence,virtual clusters of cultural industries,mediated by the multiplication of da-ta elements’efficiency,can realize the enhancement of online cultural soft power using display platforms,bearing forms and expression methods,and dissemination channels.To this end,this paper takes Akiyoshi virtual cluster as an example and chooses the spatial Durbin double difference model to support the above view.At the same time,this paper also finds that virtual clusters of cultural industries have a siphon effect on the improvement of online cultural soft power in neighboring provinces and have a more significant impact on the online cultural soft power in the eastern region compared with the central and western regions.In conclusion,China should make efforts to coor-dinate the allocation of digital cultural resources between regions,improve the dissemination channels of cultural soft power,and strengthen the spiritual attributes and cultural identity of cultural products,to continue the cultural heritage and achieve further enhancement of China’s cultural soft power and influence.

关 键 词：文化产业 虚拟集群 网络文化软实力 

分 类 号：F127[经济管理—世界经济]