从电影《乱世佳人》中探究公共关系的实践经验  

Explore the Practical Experience of Public Relations from the Movie Gone with the Wind

作　　者：肖红艳[1] Xiao Hongyan(Jiangmen Vocational and Technical College,Jiangmen Guangdong 529030,China)

机构地区：[1]江门职业技术学院,广东江门529030

出　　处：《襄阳职业技术学院学报》2024年第2期132-136,共5页Journal of Xiangyang Polytechnic

摘　　要：文章通过解读电影《乱世佳人》的公关实践经验,帮助在校大学生认识到个人参与公关活动的重要性,通过公关活动塑造个人形象的技巧。总结出公关活动策划要讲究实效、主题、方式和定位以及实践公关活动策划多样性的技巧,树立好的公关意识。如何运用新媒体引导舆情,引导大学生走出自我小世界,走向宽广社交场。By interpreting the practical experience of public relations in the film Gone with the Wind,this paper aims to help college students to realize the importance of personal participation in public relations activities and learn the skills of shaping personal image through public relations activities.The paper also summarizes that public relations activity planning should pay attention to the effectiveness,theme,methods and positioning,practice the skills of public relations activity planning diversity,establish a healthy public relations awareness as well as how to use new media to guide public opinion so as to lead college students to walk out of their own small world and go to a broad social field.

关 键 词：《乱世佳人》 大学生 公共关系实务 

分 类 号：C912[经济管理]