AI视频的兴起:Sora类生成式平台的可能性与风险  

The Rise of AI Video:Possibilities and Risks of Sora-like Generative Platforms

作　　者：胡泳[1] Hu Yong

机构地区：[1]北京大学新闻与传播学院,北京100871

出　　处：《传媒观察》2024年第4期5-19,共15页Media Observer

摘　　要：作为新型的文本转视频系统,Sora为视频业带来全新冲击,可能为新的视频内容平台提供动力,而把我们带入一个人工合成内容、人类生成内容以及两者混合的世界。在此过程中,视频作为媒介的意义不可避免地会发生变化,而这一切都离不开技术的不确定性和伦理风险。生成式人工智能创新需要采取平衡的方法,考虑技术、社会和伦理维度,才能确保AI视频技术为社会做出积极贡献。As a groundbreaking text-to-video system,Sora is poised to revolutionize the video industry,potentially fueling the emergence of novel video content platforms and guiding us into a realm of synthesized and human-generated content amalgamations.This transformative journey will inevitably reshape the significance of video as a medium,closely intertwined with technological uncertainties and ethical considerations.The evolution of generative artificial intelligence demands a judicious approach,accounting for technological advancements,societal impacts,and ethical implications,to ensure that AI-driven video technology contributes positively to our collective progress.

关 键 词：人工智能视频 生成式平台 SORA 视频媒介 

分 类 号：G206[文化科学—传播学] TP18[自动化与计算机技术—控制理论与控制工程]