基于复杂市场网络绿色技术创新扩散的两阶段演化分析  

Two-stage Evolution Analysis of Green Technology Innovation Diffusion Based on Complex Market Network

作　　者：陈恒[1] 彭程 郭爽 杨志 祁凯[4] Chen Heng;Peng Cheng;Guo Shuang;Yang Zhi;Qi kai(School of Economics and Management,Harbin Engineering University,Harbin 150001,China;School of Economics and Management,Harbin University of Science and Technology,Harbin 150006,China;Business School,Henan University of Science and Technology,Luoyang,471000,China;School of Economics and Management,Harbin Normal University,Harbin 150025,China)

机构地区：[1]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001 [2]哈尔滨理工大学经济与管理学院,黑龙江哈尔滨150006 [3]河南科技大学商学院,河南洛阳471000 [4]哈尔滨师范大学经济与管理学院,黑龙江哈尔滨150025

出　　处：《中国管理科学》2024年第3期135-144,共10页Chinese Journal of Management Science

基　　金：科技战略先导计划项目(XM2021CX1042);教育部人文社会科学研究青年基金项目(21YJC630106)。

摘　　要：为推动绿色技术创新、绿色产品的市场替代,缓解能源与环境压力,本研究构建了基于复杂市场网络的绿色技术创新扩散两阶段演化博弈模型,探索企业与消费者在市场机制与政策机制的协调互补下双方策略的调整过程,并分析得到有利于绿色技术创新扩散的较优稳定条件。经过仿真模拟实验可以发现:企业与消费者对市场导向更具敏感性,绿色产品的消费需求是企业主要的决策依据,而提升技术成熟度有利于推动绿色产品在消费者群体间的扩散。同时,具有相对竞争优势的支柱性主导企业会对绿色产品的市场需求更加关注,竞争性边缘企业则更加容易受到市场中选择绿色技术企业的比例影响。然而,绿色技术创新扩散产生的双重外部性容易导致市场失灵,这就需要政府部门利用经济政策调控,克服市场失灵带来的负外部性。因此,政府部门应该以提升绿色产品的消费需求为目的,通过刺激消费需求来激励更多企业采纳绿色生产技术。同时,亦可通过一系列规制手段激励企业不断完善绿色技术水平,以提升绿色产品的市场占有率。值得注意的是,政府的政策激励存在边际效用递减,应设置合理阈值区间。To promote the market replacement of green innovative technology and green products,relieve the pressure of energy and environment.A two-stage evolutionary game model of green technology innovation diffu⁃sion is constructed based on complex market network,exploring the adjustment process of enterprises and consumers’strategies under the coordination and complementarity of market mechanism and policy mechanism,and analyzing the optimal and stable conditions conducive to the diffusion of green technology innovation.Through simulation experiments,it could be found that enterprises and consumers are more sensitive to market orientation,consumer demand for green products is the main decision-making basis of enterprises and improving technology maturity is conducive to promoting the diffusion of green products among consumer groups.Meanwhile,the dominant enterprises with relative competitive advantages pay more attention to the market demand for green products,while the competitive marginal enterprises are more easily influenced by the propor⁃tion of green technology enterprises in the market.However,the double externalities caused by the diffusion of green technology innovation easily led to market failure,which requires the government to overcome the nega⁃tive externalities caused by market failure through economic policy regulation.Hence,the government should take improving the consumption demand of green products as the priority to encourage more enterprises to choose green technology production.And promoting the market share by driving enterprises to improve the technology of green products.Meanwhile,it should also pay attention to the diminishing marginal utility of policy incentives.

关 键 词：绿色技术创新扩散 市场导向 政策激励 多层级网络 两阶段演化博弈 

分 类 号：C93.1[经济管理—管理学]