考虑消费者碳责任的家电产业“碳中和”路径研究  

Research on the“carbon neutrality”path of the household appliance industry considering consumer carbon responsibility

作　　者：储涛 钟永光[1] 孙浩[1] 贾伟强[2] CHU Tao;ZHONG Yongguang;SUN Hao;JIA Weiqiang(Business School,Qingdao University,Qingdao 266071,China;School of Economics and Management,Nanchang Hangkong University,Nanchang 330063,China)

机构地区：[1]青岛大学商学院,青岛266071 [2]南昌航空大学经济管理学院,南昌330063

出　　处：《系统工程理论与实践》2024年第3期1018-1033,共16页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(71974104);山东省自然科学基金(ZR2019BG009)。

摘　　要：家电产业的低碳转型是助力实现“碳中和”和高质量发展的重要途径,落实家电产业的“双碳”目标是一项涉及生产和生活方式变革的系统工程.目前低碳转型政策主要集中于对生产供给侧和生产者的环境责任规范设计,对消费需求侧的碳减排问题关注不足,缺乏直接针对消费者的碳责任规制措施.为此,本文在考虑消费者碳责任的基础上研究供需协同的家电产业碳中和方案,提出建立以电价规制、环保积分制、押金制等为主要内容的绿色消费激励机制,从需求侧着力引导供给侧绿色转型;建立消费者与政府、生产商之间的演化博弈模型,探讨三方协同推进家电产业绿色转型的作用机制,利用系统动力学理论探究不同演化阶段的主要影响因素.研究发现:博弈系统存在三个演化稳定点,分别对应家电产业碳中和的三个阶段,其中,政府在产业低碳转型的起步和发展阶段起主导作用,市场机制驱动价值共创的成熟阶段为理想状态,发展循环经济是产业碳中和的必要路径;生产商的决策行为受消费者的策略选择影响,体现于消费行为的低碳转型倒逼生产端的绿色创新与清洁生产;个人碳积分、电价规制等激励政策能够有效促进消费行为模式的转型升级,而环保押金会在一定程度上抑制绿色消费意愿.基于博弈分析和系统仿真结果提出产业低碳转型的对策建议,并根据系统演化规律阐明家电产业碳中和的发展路径.The low-carbon transformation of the household appliance industry is an important way to help realize“carbon neutrality”and high-quality development,while the implementation of the“dual-carbon”goal for the household appliance industry is a systematic project that involves changes in production and lifestyles.At present,low-carbon transformation policies mainly focus on the supply side of production and the design of environmental responsibility norms for producers.However,there is insufficient attention to carbon emission reduction on the demand side of consumption with a lack of carbon responsibility regulation measures directly targeting consumers.To address this research gap,this paper examines the supply and demand synergistic carbon neutral program for the household appliance industry based on the consideration of consumers’carbon responsibility,and proposes to establish a green consumption incentive mechanism with electricity price regulation,environmental protection credit system,and deposit system as the main content,to guide the green transformation of the supply side from the demand side.Then,an evolutionary game model between consumers,governments and producers is established to explore the mechanism of the three-party synergy in promoting the green transformation of the household appliance industry,and the main influencing factors at different stages of evolution are explored by using the system dynamics theory.This study finds that there are three evolutionary stability points in the gaming system,corresponding to the three stages of carbon neutrality in the household appliance industry.Among them,the government plays a leading role in the beginning and developing stages of the low-carbon transformation of the industry,while the mature stage of value co-creation driven by the market mechanism is the ideal state,and the development of the recycling economy is the necessary path for industrial carbon neutrality.Besides,the decision-making behavior of producers is influenced by the strategic c

关 键 词：家电产业 碳中和 生产者责任延伸 绿色消费 系统动力学 

分 类 号：F205[经济管理—国民经济]