数字经济驱动冰雪产业链升级的机制解构与靶向路径  

Mechanism Deconstruction and Targeting Path of Upgrading Ice and Snow Industry Chain Driven by Digital Economy

作　　者：刘训聪 董宇[1] LIU Xuncong;DONG Yu(Physical Education Department of Harbin Engineering University,Harbin 150001,China)

机构地区：[1]哈尔滨工程大学体育部,黑龙江哈尔滨150001

出　　处：《冰雪运动》2024年第2期56-60,共5页China Winter Sports

基　　金：黑龙江省哲学社会科学研究规划项目(22TYB181);黑龙江省文化发展战略研究中心高校智库重点项目(ZKKF2022015);哈尔滨工程大学校级教改专项项目(3072023WJG1602);黑龙江省艺术科学规划青年项目(2023LC060)。

摘　　要：数字经济是当前国内兴起的一种新经济形态,可以与多种实体产业进行融合,并促进实体产业的转型升级和高质量发展。通过对冰雪产业链的内涵与结构进行研究,认为数字经济能够借助融合驱动冰雪产业链升级,其机制包括:提升冰雪产业链的经济效益、提高冰雪产业链的韧性、延长冰雪产业链的长度、加速冰雪产业链的绿色转型。基于数字经济的驱动作用,提出多元引入数字技术,促进冰雪产业链迭代升级;大力发展数字金融,保持冰雪产业链资金供应;协同培养数字人才,助推冰雪产业链延伸丰富;全面完善市场制度,保障冰雪产业链健康发展等促进冰雪产业链升级的靶向路径。以期通过数字经济的新形态与新活力,推动冰雪产业链全面升级和提质增效,为大众提供多元化的冰雪供给和体验,加速实现建成冰雪强国的宏伟目标。The digital economy is a new economic form that is currently emerging in China,which can integrate with various physical industries and promote the transformation upgrading and high-quality development of physical industries.By studying the connotation and structure of the ice and snow industry chain,it is believed that the digital economy can drive the upgrading of the ice and snow industry chain through integration.Its mechanisms include:improving the economic benefits of the ice and snow industry chain,enhancing the resilience of the ice and snow industry chain,extending the length of the ice and snow industry chain,and accelerating the green transformation of the ice and snow industry chain.Based on the driving force of the digital economy,it is proposed that the diversified introduction of digital technology will promote the iterative upgrading of the ice and snow industry chain;vigorously develop digital finance to maintain the supply of funds for the ice and snow industry chain;collaborate to cultivate digital talents to boost the extension of the ice and snow industry chain;and comprehensively improve the market system to guarantee the healthy development of the ice and snow industry chain and other target paths to promote the upgrading of the ice and snow industry snow industry chain;vigorously develop digital finance to maintain the supply of funds for the ice and snow industry chain;collaborate to cultivate digital talents to boost the extension of the ice and snow industry chain;and compre hensively improve the market system to guarantee the healthy development of the ice and snow industry chain and other target paths to promote the upgrading of the ice and snow industry chain.By doing these measures,it can promote the comprehensive upgrading of the ice and snow industry chain and improve quality and efficiency through the new form and new vitality of the digital economy,and provide the public with diversified ice and snow supply and experience,and accelerate the realization of the grand goal of build

关 键 词：数字经济 冰雪产业链 产业融合 机制解构 靶向路径 

分 类 号：G80-052[文化科学—运动人体科学]