潮汕农村电商的创业网络、创业学习与初创企业成长的关系  

Entrepreneurial Networks,Entrepreneurial Learning,Startup Growth of Rural E-Commerce in Chaoshan

作　　者：康远志[1] KANG Yuan-zhi(Financial Big Data Research Center,Hanshan Normal University,Chaozhou,Guangdong,521041)

机构地区：[1]韩山师范学院金融大数据研究中心,广东潮州521041

出　　处：《韩山师范学院学报》2024年第2期1-9,共9页Journal of Hanshan Normal University

基　　金：广东省哲学社会科学规划项目(项目编号:GD20CYJ06);广东省创新强校特色项目(项目编号:2019WTSCX071)。

摘　　要：企业成长是一个学习过程,需要通过关系网络获得资源。基于广东潮汕地区淘宝村初创企业的调查数据,对创业的正式创业网络和非正式创业网络、创业认知学习和实践学习进行了测量,实证分析了创业网络、创业学习与初创企业成长的关系。研究发现,创业网络对初创企业成长都有显著的正向影响,以情感和信任为特征的非正式创业网络对初创企业的作用更显著,中国式关系文化深深地嵌入到商业活动中。创业学习对初创企业成长产生了显著的正向作用,并在创业网络与初创企业成长中起中介作用。在当今中国电商业态下,创业者需在正式和非正式创业网络中平衡资源投入,有效促进网络知识向企业绩效的转化。Entrepreneurial growth is a learning process that requires access to resources through relational networks.Based on the survey data of Taobao Village startups in Chaoshan,Guangdong Province,this paper measures the formal and informal entrepreneurial networks,entrepreneurial cogni-tive learning and practical learning of entrepreneurship,and empirically analyzes the relationship be-tween entrepreneurial networks,entrepreneurial learning and startup growth.It is found that entrepre-neurial networks have a significant positive impact on startup growth,and informal networks character-ized by emotion and trust have a more significant impact on startups.Chinese relational culture is deeply embedded in business activities.Entrepreneurial learning has a significant positive effect on startup growth,and plays an intermediary role in entrepreneurial networks and startup growth.In the current state of e-commerce in China,entrepreneurs need to balance resource investment in formal and informal entrepreneurial networks to effectively facilitate the transformation of network knowledge into entrepreneurial performance.

关 键 词：创业网络 创业学习 初创企业成长 潮汕农村电商 

分 类 号：F32[经济管理—产业经济]