大数据时代下的社交营销  

Social Marketing in the Era of Big Data

作　　者：王清 WANG Qing(Shanxi Datong University,Datong 037009,China)

机构地区：[1]山西大同大学,山西大同037009

出　　处：《数字通信世界》2024年第4期185-187,共3页Digital Communication World

基　　金：基于商业模式创新视角的云冈文化产业推广与发展路径研究(YWQN202110);山西省社会科学院(山西省人民政府发展研究中心)。

摘　　要：大数据时代,线上社交成为现代人的重要社交方式,社交营销成为营销者开展营销的重要策略。营销者应玩转大数据,掌握流量密码,从认识和掌握社交营销开始,做互联网流量的引导者。大数据时代下,谁掌握了流量,将营销主动权握在自己手中,谁就能在营销竞争中取胜。社交营销过程中,构建庞大的社交网,不断分享、传播营销信息,是激活和点燃流量引擎,获得更多流量的重要前提。In the era of big data,online socializing has become an important way for modern people to socialize,and social marketing has become an important strategy for marketers to carry out marketing.Marketers should play with big data,master the traffic password,and start from understanding and mastering social marketing to be the guide of Internet traffic.In the era of big data,whoever controls traffic and holds the marketing initiative in their own hands can win in marketing competition.In the process of social marketing,building a huge social network,constantly sharing and disseminating marketing information,is an important prerequisite for activating and igniting the traffic engine and obtaining more traffic.

关 键 词：大数据 社交营销 品牌 

分 类 号：F724[经济管理—产业经济] TP311[自动化与计算机技术—计算机软件与理论]