真人图书馆与阅读推广人的异同及其互动发展模式  

Human Libraries&Reading Promoters:Similarities and Differences and Their Integrative Pattern

作　　者：赵发珍[1] 王勇[1] Wang Yong

机构地区：[1]兰州大学图书馆

出　　处：《图书馆学研究》2024年第3期118-126,共9页Research on Library Science

基　　金：国家社会科学基金青年项目“图书馆循证阅读推广及读者行为干预机制研究”(项目编号:22CTQ011)的研究成果之一。

摘　　要：在国家深入推进全民阅读背景下,真人图书馆和阅读推广人是阅读推广高质量发展的重要抓手。明确两者的关系并促进二者互动协同,不仅可以拓宽阅读推广理论研究的疆域,还有助于规范阅读推广活动并提升其效能。基于真人图书馆与阅读推广人的发展历程及其在我国的研究和实践发现,二者在服务目的、模式、对象及要求等层面存在一定差异,但也存在较大的关联性。以价值共创理论及角色互动理论为基础建立两者的互动发展模式,即通过真人图书馆与阅读推广人间的价值互动,在价值共识导向下形成价值共同体,并通过不同角色互动(角色扮演、角色转换及角色调适)来实现价值共创。这一互动模式使真人图书馆与阅读推广人有机结合,互为补充,相互影响,使两者的功能和效用能够充分发挥出来,共同形成更为完整的阅读推广价值共创系统。同时为了深化上述互动发展模式,提出建立健全阅读推广职业标准体系、加强阅读推广人才培养平台建设、构建阅读推广复合型人才评价指标等策略。In the context of the country's in-depth promotion of reading for all,human libraries and reading promoters are important tools for the high-quality development of reading promotion.Clarifying the relationship between the two and promoting their interaction and synergy can not only broaden the scope of theoretical research on reading promotion,but also help to standardize the activities of reading promotion and enhance their effectiveness.Based on the development history of human libraries and reading promoters,as well as their research and practice in China,it is found that there are some differences between the two in terms of service purposes,modes,targets,and requirements,but there is also a greater correlation between the two.Based on the theory of value co-creation and the theory of role interaction,we establish the interactive development model of the two,that is,through the value interaction between human libraries and reading promoters,a value community is formed under the guidance of value consensus,and value co-creation is realized through different role interactions(role-playing,role conversion and role adaptation).This interactive model enables the organic combination of human libraries and reading promoters to complement each other and influence each other,so that the functions and utility of both can be fully realized,and together they form a more complete value co-creation system for reading promotion.In order to deepen the interactive development model constructed above,it is proposed to establish a sound system of professional standards for reading promotion,strengthen the construction of a platform for training talents in reading promotion,and construct evaluation indexes for composite talents in reading promotion,and other strategies.

关 键 词：全民阅读 真人图书馆 阅读推广人 互动模式 

分 类 号：G252.17[文化科学—图书馆学]