乡村体育赛事旅游赋能乡村振兴  

Empowering Rural Revitalization Through Rural Sports Event Tourism

作　　者：吴启存 Wu Qicun(School of Marxism,Zunyi Medical University,Zunyi Guizhou 563006)

机构地区：[1]遵义医科大学马克思主义学院,贵州遵义563006

出　　处：《对外经贸》2024年第4期94-97,共4页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：乡村振兴战略是党的十九大提出的重大决策部署。发展乡村体育和乡村旅游是推进乡村振兴的重要手段,将两者结合起来的乡村体育赛事旅游更是大力推进乡村振兴的重要抓手。发展乡村体育赛事旅游对推进乡村振兴具有重大价值,能够促进产业兴旺,推进生态宜居,带动乡风文明,助力治理有效,助推生活富裕。“村超”赛事引发的旅游热为乡村体育赛事旅游赋能乡村振兴提供了宝贵的经验,即推进文体融合,突出全民参与,加强数字赋能,坚持人才为本。The rural revitalization strategy is a major decision and deployment proposed in the 19th National Congress of the Communist Party of China.The development of rural sports and rural tourism is an important means to promote rural revitalization,and the combination of both,rural sports event tourism,is an important lever to vigorously promote rural revitalization.The development of rural sports event tourism has significant value in promoting rural revitalization.It can promote industrial prosperity,promote ecological livability,drive rural civilization,assist effective governance,and promote prosperity in daily life.The tourism boom triggered by"The Village Super leugue"has provided valuable experience for empowering rural revitalization through rural sports events tourism.This includes promoting cultural and sports integration,highlighting the participation of the whole population,strengthening digital empowerment,and adhering to the principle of talent first.

关 键 词：乡村振兴 体育赛事旅游 村超 经验 

分 类 号：G812.4[文化科学—体育学] F323[经济管理—产业经济] F592