课程思政视角下《网络营销》课程教学设计与探索——以网络产品与服务为例  

Design and Exploration of Course Teaching in"Internet Marketing"from the Perspective of Ideological and Political Education——A Case Study of Internet Products and Services

作　　者：彭明唱[1] PENG Mingchang(Xuzhou Institute of Technology,Xuzhou 221018,China)

机构地区：[1]徐州工程学院,江苏徐州221018

出　　处：《物流科技》2024年第9期173-176,共4页Logistics Sci-Tech

基　　金：徐州工程学院教育科学研究思政专项基金项目“应用型高校课程思政与思政课程协同育人机制研究”(YGJ-SZ-2117);2022年江苏高校“青蓝工程”电子商务优秀教学团队基金项目;2022年徐州工程学院电子商务国家级一流专业建设点基金项目;2022年徐州工程学院校级一流课程《网络营销》基金项目。

摘　　要：推进新时期高校课程思政建设,是进一步落实关于思政课重要论述的关键举措,也是培养社会主义合格建设者和接班人的重要保障。文章基于电子商务专业核心课程网络营销中产品与服务营销视角进行思政设计,深度挖掘网络营销产品与服务的课程育人元素,对于其他专业课程优化课程思政教学环节,创新课程思政教学方法,实现知识、能力和价值三大育人维度协同,打通专业教育与思政教育紧密融合“最后一公里”具有重要的借鉴。The promotion of ideological and political construction in higher education institutions during the new era constitutes a pivotal step in implementing essential discourse on the significance of ideological and political courses and ensuring the cultivation of competent socialist builders and successors.This study focuses on the integration of ideological and political perspectives into the design of the"internet marketing"course,a fundamental component of the electronic commerce curriculum.Specifically,it explores the pedagogical elements related to the marketing of products and services within the context of internet marketing.The research aims to optimize the incorporation of ideological and political education within other specialized courses,foster innovative instructional methods for ideological and political education,and foster a synergistic development encompassing knowledge,skills,and values as key dimensions of education.This investigation provides valuable insights into effectively bridging the gap between professional education and ideological and political education,thus making a significant contribution to the field.

关 键 词：课程思政 网络产品与服务 设计与探索 

分 类 号：G642[文化科学—高等教育学]