短视频生活化叙事的逻辑与引导  

The Logic and Guidance of Short Video Lifestyle Narrative

作　　者：郑智斌[1] 蔡海波[1] ZHENG Zhi-bin;CAI Hai-bo(School of Journalism and Communication,Nanchang University,Nanchang 330031,China)

机构地区：[1]南昌大学新闻与传播学院,江西南昌330031

出　　处：《南昌大学学报（人文社会科学版）》2024年第2期107-117,共11页Journal of Nanchang University(Humanities and Social Sciences)

基　　金：江西省社会科学规划项目“网络热点事件流行语十年研究(2013—2022)”(22XW02)。

摘　　要：以手机为代表的智能终端作为生活化、具身化的媒介工具,催生一种新型的短视频叙事——生活化叙事。它源于人类对“身体在场”的不懈追求,具有强烈的“身体在场”特征,以期实现人与人的“技术性亲密”。它以人格化摄影与第一人称叙事、“自导自演”为手段的生活展演和镜头自在运动的视听语言风格为主要表征,制造出新的“身体在场”与令人惊诧的影像身体奇观。生活化叙事及其身体展演性是移动时代自我支配技术的新产物。在全民化叙事生产突破传统视听语法、贴近日常生活的同时,人们必须反思这种身体强势介入叙事中的逻辑失衡和过度产消问题,学会在新媒介生活中“自我照顾”和安生。As a life-oriented and embodied media tool,smart terminals represented by mobile phonesspawned a new type of short video narrative:life narrative.It originates from human’s unremitting pursuit of“physical presence”,and has a strong feature of“physical presence”in order to realize the“technical intimacy”between human beings.It takes personification photography and first-person narrative,“self-directed and self-performance”,the audio-visual language style of camera free movement as the main representations,creating a new“body presence”and amazing image body wonders.Life narrative and its body performance are the new products of self-control technology in the mobile era.Nationwide narrative production is breaking through the traditional audio-visual grammar,getting close to daily life.People must reflect on the problems of logical imbalance,excessive production and consumption in the narrative of strong physical involvement,learn to“self-care”and live in the new media life.

关 键 词：具身媒介 生活化叙事 身体叙事 短视频 人格化摄影 

分 类 号：G206[文化科学—传播学]