基于波特五力模型对甘肃瓜州枸杞产业的发展与策略分析  

Development and Strategy Analysis of Chinese Wolfberry Industry inGuazhou,Gansu Province Based on Porter's Five Forces Model

作　　者：穆君星 闫述乾[1] Junxing Mu;Shuqian Yan(College of Finance and Economics,Gansu Agricultural University,Lanzhou,Gansu,730070,China Email:[e-mail])

机构地区：[1]甘肃农业大学,甘肃兰州730070

出　　处：《管理科学与研究（中英文版）》2024年第4期45-49,共5页Management Science and Research

摘　　要：甘肃瓜州县枸杞产业经过十来年的发展,在发展规模、产品研发、品牌建设、市场效应等方面有了一定的发展基础,但是也存在产业集中化程度低、产业标准化程度低、品牌效应不强、市场体系不完善等问题制约瓜州县枸杞产业的发展。本文运用波特五力分析法对瓜州县枸杞产业发展进行了系统性分析,研究发现,瓜州县枸杞产业取得了一定的成绩,但是也存在短板与弱项。然后,就瓜州县枸杞产业发展存在的问题与瓶颈针对性地提出了相关对策,希望推动瓜州县枸杞产业高质量发展。After more than a decade of development,the Chinese wolfberry industry in Guazhou County,Gansu Province has developed to a certain extent in terms of scale of development,product research and development,brand building,market effects,etc.However,there are also some problems,such as low concentration,low standardization,weak brand effect and imperfect market system,which restrict the development of Chinese wolfberry industry in Guazhou County.This paper makes a systematic analysis on thedevelopment of Chinese wolfberry industry in Guazhou County with Potter’s five forces analysis method.It is found that Guazhou County Wolfberry industry with a certain degree of success,but there are weaknesses and weaknesses.Then,countermeasures corresponding to the problems and bottlenecks in the development of Chinese wolfberry industry in Guazhou County are put forward,in order to promote the high-quality development of Chinese wolfberry industry in Guazhou.

关 键 词：瓜州 枸杞 波特五力 对策 

分 类 号：F32[经济管理—产业经济]