数字化转型视角下美的并购库卡企业绩效分析  

Corporate performance analysis of Midea's acquisition of Germany Kuka from the perspective of digital transformation

作　　者：韩正红 侯振兴 Han Zhenghong;Hou Zhenxing(School of International Economics and Trade,Lanzhou University of Finance and Economics,Gansu 730020;School of Information Engineering,Lanzhou University of Finance and Economics,Gansu 730020)

机构地区：[1]兰州财经大学国际经济与贸易学院,兰州730020 [2]兰州财经大学信息工程学院,兰州730020

出　　处：《北方经贸》2024年第4期139-143,共5页Northern Economy and Trade

基　　金：甘肃省基础研究计划—软科学专项(22JR4ZA070);甘肃省大学生创业训练项目(1074120230215)。

摘　　要：新一代数字技术蓬勃发展,世界经济处于转型升级阶段,我国家电企业抓住数字化转型机遇纷纷开展海外并购活动,但一直以来并购成功率不高。选取成功开展海外并购活动的美的作为案例,通过EVA经济增加值与非财务指标对并购绩效进行分析,发现该并购具有正向效应。基于此,提出企业在并购过程中应实施的对策建议:与东道国沟通,积极推动并购进程;明确自身企业定位,合理选择并购目标;合理规划整合模式,充分发挥协同效应;分析并购潜在收益,拓宽企业发展视野。以期为其他家电企业开展海外并购活动提供参考借鉴。The new generation of digital technology is booming,and the world economy is in the stage of transformation and upgrading.Chinese household appliance enterprises have seized the opportunity of digital transformation to carry out overseas M&A activities,but the success rate of M&A has been low.Taking Midea,which has successfully carried out overseas M&A activities,as a case,the EVA economic added value and non-financial indicators are used to analyze the M&A performance,and it is found that the M&A has a positive effect.Based on this,three suggestions are put forward:enterprises should clearly position themselves in the process of merger and acquisition,and reasonably choose the target of merger and acquisition;Scientific planning of integration mode,give full play to the synergistic effect;Analyze the potential benefits of merger and acquisition to broaden the horizons of enterprise development.In order to provide reference for Chinese household appliance enterprises to carry out overseas M&A activities.

关 键 词：数字化转型 并购绩效 EVA 

分 类 号：F426.6[经济管理—产业经济]