基于AR技术的海南非遗文化创意旅游发展路径研究  

Research on the Development Path of Hainan ICH Culture Creative Tourism Based on AR Technology

作　　者：冯莉颖 马立尧 Feng Liying;Ma Liyao(Hainan Vocational University of Science and Technology,Haikou 571126,Hainan;School of International Communication and Arts,Hainan University,Haikou 570228,Hainan)

机构地区：[1]海南科技职业大学,海南海口571126 [2]海南大学国际传播与艺术学院,海南海口570228

出　　处：《中国商论》2024年第9期124-127,共4页China Journal of Commerce

基　　金：海南省哲学社会科学规划项目“海南非遗文化与增强现实(AR)技术深入融合的创意旅游发展路径研究”(HNSK(YB)20-63);海南省哲学社会科学规划项目“黎族‘龙被’艺术活态传承与当代价值研究”(JD(ZC)21-53)研究成果

摘　　要：海南省拥有丰富的非物质文化遗产,然而这些珍贵的文化遗产目前正面临着众多问题和挑战。本文深入分析了海南传统旅游业的不足及非遗文化创新动力的不足,针对这些问题提出了利用增强现实(AR)技术促进文化传承与创新发展的解决方案;列举了AR技术在旅游应用、商业宣传和文化推广等领域的典型案例,结合海南旅游业的现状,总结出海南旅游创新发展的特色路径,包括非遗文创产品的开发与销售、旅游体验、非遗文化传承及科学技术推广等方面。同时,构建了智慧非遗传承生态系统模型,实现资源、市场和收益的良性循环,为推动海南区域文化高质量发展提供了新动能。这些成果为海南区域经济文化产业的发展提供了有益参考,也为非遗文化创新发展的研究者提供了探讨和借鉴的方向。Hainan Province has abundant intangible cultural heritages,yet these precious cultural heritages are currently facing numerous problems and challenges.This paper deeply analyzes the shortcomings of Hainan's traditional tourism industry and the lack of innovative drive in intangible cultural heritage(ICH)culture.In response to these problems,solutions are proposed to promote cultural inheritance and innovative development through the use of augmented reality(AR)technology.Typical cases of AR technology application in fields such as tourism,commercial publicity,and cultural promotion are presented in this paper.Based on the current situation of Hainan's tourism industry,the distinctive path of innovative development in Hainan's tourism is summarized,covering aspects such as the development and sales of intangible cultural heritage creative products,tourism experience,ICH culture inheritance,and scientific and technological promotion.At the same time,a smart intangible cultural heritage inheritance ecosystem model is constructed,achieving a virtuous cycle of resources,markets,and benefits.This provides a new impetus for promoting the high-quality development of regional culture in Hainan.These achievements provide useful references for the development of Hainan's regional economic and cultural industries,as well as directions for researchers to explore and draw on the experience from the innovative development of ICH culture.

关 键 词：AR技术 非遗文化 文化推广 文化全球化 虚拟信息 

分 类 号：F592.7[经济管理—旅游管理]