影响跨境电商企业低碳管理绩效的实证研究——基于负责任创新视角  

An Empirical Study on Influencing the Performance of Low Carbon Management in Cross-border E-commerce Enterprises -- From the Perspective of Responsive Innovation

作　　者：卢吾 邬家瑛 周挺 Lu Wu;Wu Jiaying;Zhou Ting(Hangzhou City University,Hangzhou 310015,Zhejiang)

机构地区：[1]浙大城市学院,浙江杭州310015

出　　处：《中国商论》2024年第9期157-160,共4页China Journal of Commerce

基　　金：浙江省软科学研究项目(2022C35043)。

摘　　要：当前,跨境电子商务技术与全球市场深度融合,数字经济已成为引领新一轮产业革命的主导力量,跨境电商企业如何借助低碳管理推动电商高质量发展,已成为制造业产业转型升级与行业创新变革的重要研究方向。本文以杭州跨境电商产业为例,在全面阐述负责任创新理论的基础上,开展调研实证研究,直面杭州跨境电商低碳创新发展的瓶颈现状,分析低碳管理绩效影响因素,并从预测性战略、响应性机制、包容性策略和自省性优化四维度提出若干对策建议,以供参考。The current cross-border e-commerce technology and the global market in-depth integration,the digital economy has become the leading force to lead the new round of industrial revolution,cross-border e-commerce enterprises how to promote the high-quality development of e-commerce with the help of low-carbon management has become an important research direction of the transformation and upgrading of the manufacturing industry and the industry's innovation and change.Taking Hangzhou's cross-border e-commerce industry as an example,this paper carries out an empirical study on the basis of comprehensively expounding the theory of responsible innovation,analyzes the bottleneck of low-carbon innovative development of Hangzhou's cross-border e-commerce and the influencing factors of low-carbon management performance,and puts forward several countermeasures and suggestions for reference from four dimensions:predictive strategy,responsive mechanism,inclusive strategy and introspection optimization.

关 键 词：跨境电商 负责任创新 低碳管理 预测性战略 数字经济 

分 类 号：F742[经济管理—国际贸易]