中国画赋能美丽乡村建设——基于旅游发展视角以中牟县万滩镇关家村为例  

Empowering the Construction of Beautiful Countryside with Chinese Painting:A Case Study of Guanjia Village,Wantan Town,Zhongmou County from the Perspective of Tourism Development

作　　者：武金勇[1] 崔煜佳 Wu Jinyong;Cui Yujia(North China University of Water Resources and Electric Power College of Art,Zhengzhou 450046,China)

机构地区：[1]华北水利水电大学艺术学院,郑州450046

出　　处：《艺术与设计（理论版）》2024年第4期76-78,共3页Art and Design

摘　　要：中国画对美丽乡村建设中的旅游赋能是将创意艺术理念嵌入旅游业发展的不同阶段,提升乡村旅游服务品质、推动乡村就业由“城市化”到“逆城市化”转变,促进美丽乡村建设。凭国画之力,缓解乡村空心化、优化乡村结构、传播乡村风情,借国画艺术之能,依托旅游实践拓展村民就业途径、推动村民审美提升、创造独特的地方感,使乡村旅游品牌由低价值的“使用”功能转向高价值的“符号”情感功能,让乡村旅游产品由“功能制造”阶段升华到“意义制造”阶段。建立相关支柱产业,产出相关文化产品,吸引游客、推动乡村经济发展。中国画通过艺术创作与展示,增加村落人流。文章以中牟县万滩镇关家村为例,寻找当前美丽乡村发展的所遇到的阻点,疏通关键发展脉络,以点带面发展中国式现代化美丽乡村,提供阻点相应对的措施,促进美丽乡村建设的发展与推进。达到艺术乡建有助于理顺艺术实践与乡村旅游空间共存、艺术成果与乡村旅游产业共创、艺术思维与乡村旅游主体共生三种形式。The empowerment of tourism in the construction of beautiful rural areas by Chinese painting is the integration of creative artistic concepts into different stages of tourism development.It enhances the quality of rural tourism services,promotes the transformation of rural employment from"urbanization"to"de-urbanization,"and advances the construction of beautiful rural areas.With the power of Chinese painting,it alleviates the hollowing-out of rural areas,optimizes rural structures,and spreads rural charm.Through the power of Chinese painting,it expands employment opportunities for villagers through tourism practice,promotes the aesthetic improvement of villagers,and creates a unique sense of place.It transforms the branding of rural tourism from low-value"utilitarian"functions to high-value"symbolic"emotional functions,allowing rural tourism products to evolve from the"manufacturing"stage to the"meaning-making"stage.By establishing pillar industries and producing related cultural products,it attracts tourists and promotes rural economic development.Chinese painting increases the flow of people to villages through artistic creation and exhibition.Taking Guanjia Village in Wantan Town,Zhongmu County as an example,it identifies the obstacles encountered in the current development of beautiful rural areas,clears key development paths,develops Chinese-style modernized beautiful rural areas from point to area,provides corresponding measures to overcome obstacles,and promotes the development and advancement of the construction of beautiful rural areas.This aims to achieve three forms of coexistence between artistic practice and rural tourism space,cocreation of artistic achievements and rural tourism industry,and symbiosis between artistic thinking and rural tourism entities,contributing to the smooth development of art in rural areas.

关 键 词：美丽乡村建设 国画赋能 促进旅游 文化宣传 中国式现代化乡村建设 

分 类 号：J205[艺术—美术] G249.27[文化科学]