乡村振兴背景下农特产品包装设计策略研究  

RESEARCH ON PACKAGE DESIGN STRATEGIES FOR AGRICULTURAL SPECIALTIES UNDER THE BACKGROUND OF RURAL REVITALIZATION

作　　者：陈辉[1] 宋依婧 

机构地区：[1]常州大学美术与设计学院

出　　处：《包装与设计》2024年第1期130-131,共2页Package & Design

基　　金：2023年江苏省研究生实践创新计划项目:乡村振兴背景下“溧阳三黑”包装设计研究;项目编号:SJCX23_1432。

摘　　要：本研究以全面推进乡村振兴为背景进行农特产品包装设计策略研究。文章首先通过调研分析了农特产品包装设计的现存主要问题,继而通过对农特产品包装优秀案例与发展趋势的分析,提出了乡村振兴背景下农特产品的包装设计策略,即:地域性策略、情感性策略、环保性策略。研究旨在为农特产品包装设计提供参考,为乡村振兴事业贡献绵薄之力。This study investigates package design strategies for agricultural specialties in the context of comprehensively promoting rural revitalization.The paper begins by conducting a survey and analysis of the existing major problems in agricultural specialty packaging design.Subsequently,by analyzing outstanding cases and development trends in agricultural specialty packaging,the study proposes package design strategies for agricultural specialties under the background of rural revitalization.These strategies include regional strategies,emotional strategies,and environmental strategies.The research aims to provide insights for agricultural specialty packaging design and contribute to the rural revitalization.

关 键 词：乡村振兴 农特产包装 设计策略 

分 类 号：TB4[一般工业技术]