预成图式对海报设计的启示  

IMPLICATION OF THE ANTICIPATORY SCHEMA ON POSTER DESIGN

作　　者：丁山[1] 韦胜男 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《包装与设计》2024年第1期152-153,共2页Package & Design

摘　　要：预成图式是艺术家基于个人经验和文化背景所形成的创作规范,影响着艺术家的作品呈现。本文首先梳理预成图式的内涵及其对艺术创作的影响,然后分析海报设计正面临的发展困境,最后归纳预成图式理论给海报设计带来的启示。研究认为,设计师在尊重传统预成图式的同时,也要不断探索新的视觉形式,以适应受众不断变化的需求,推动海报设计的发展。The anticipatory schema is the norm that artists form based on their personal experience and cultural background,which influences the presentation of the artists'works.This paper first reviews the concept of the anticipatory schema and its influence on artistic creation,and then analyzes the problems that poster design is facing,and finally summarizes how anticipatory schema can promote the progress of poster design.The study concludes that while respecting the established anticipatory schema,designers should also continue to explore new visual forms to satisfy the changing needs of the audience,and promote the development of poster design.

关 键 词：海报设计 预成图式 设计创新 

分 类 号：H31[语言文字—英语]