视错觉在个性化包装设计中的应用研究  

APPLICATION RESEARCH OF VISUAL ILLUSIONS IN PERSONALIZED PACKAGING DESIGN

作　　者：王军[1] 王庆华 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《包装与设计》2024年第1期186-187,共2页Package & Design

摘　　要：个性化包装设计已成为企业吸引消费者注意力、提升品牌形象和推动销售的重要策略。巧妙运用视错觉原理,设计师可以创造出引人注目、令人难忘的个性化包装设计。本文首先对视错觉的定义和分类进行了阐述,分析了常见的视错觉创作方式与效果,继而通过分析尺寸错觉、色彩错觉和形状错觉在个性化包装设计中的应用,阐明了个性化包装设计的视错觉应用能够影响消费者心理和行为、提升品牌认知和形象、改善产品销售和市场表现。研究旨在为个性化包装设计领域的从业者和研究者提供有益的参考和指导。Personalized packaging design has become a crucial strategy for businesses to capture consumer’s attention,enhance brand image,and boost sales.By ingeniously applying the principles of visual illusions,designers can create eye-catching and memorable personalized packaging designs.This article begins by elucidating the definition and classification of visual illusions,analyzing their common techniques and effects.Subsequently,through an analysis of the application of size illusions,color illusions,and shape illusions in personalized packaging design,the study clarifies how the use of visual illusions in personalized packaging design can influence consumers’mind and behavior,elevate brand awareness and image,and improve product sales and market performance.The research aims to provide valuable reference and guidance for practitioners and researchers in the field of personalized packaging design.

关 键 词：视错觉 个性化包装设计 尺寸错觉 色彩错觉 形状错觉 包装信息传递 

分 类 号：F42[经济管理—产业经济]