希腊设计工作室Caparo Design Crew:建立与消费者的情感连接  

GREEK DESIGN STUDIO CAPARO DESIGN CREW:ESTABLISHING EMOTIONAL CONNECTIONS WITH CONSUMERS

出　　处：《包装与设计》2024年第2期64-73,共10页Package & Design

摘　　要：毋庸置疑,吸引眼球的包装设计是产品赢得受众注意的法宝之一.而在希腊雅典,有一家专注于大众消费品(CPG)品牌和包装设计的创意机构,并不满足于此,这家名为Caparo Design Crew的工作室声称:"我们设计的核心使命是展现品牌的内在价值,不仅要吸引受众的注意,还要在情感层面上引起受众共鸣."Undoubtedly,eye-catching packaging design is one of the key tools for products to capture audience attention.In Athens,Greece,a creative agency specializing in consumer packaged goods(CPG)branding and packaging design,aspires for more than just that.This studio,named Caparo Design Crew,claims:"Our core mission is to bring out the inner values of a brand in a way that not only attracts the attention of its audience but also connects with it on an emotional level."

关 键 词：大众消费品 设计工作室 包装设计 希腊雅典 内在价值 核心使命 受众注意 情感连接 

分 类 号：F42[经济管理—产业经济]