高校官方微信公众号思政内容的传播效果与提升策略——基于122个案例的模糊集定性比较分析  

The Promotion Strategy and Communication Effect of Ideological and Political Content on Official WeChat Accounts of Universities-Based on Fuzzy Set Qualitative Comparative Analysis of 122 Cases

作　　者：徐孝蕾[1] Xu Xiaolei(Alumni Association Office,Shanghai Second Polytechnic University,Shanghai,201209)

机构地区：[1]上海第二工业大学校友会办公室,上海201209

出　　处：《高校辅导员学刊》2024年第3期14-20,96,共8页Journal of College Advisor

摘　　要：以数字化赋能思想政治教育的创新是大势所趋,如何推动思想政治工作传统优势与信息技术高度融合,采取怎样的策略能提升网络思政教育的价值,是以“精准思维”创新推动网络育人工作的重要课题。本文采用模糊集定性比较分析方法对高校官微发布的思政内容开展实证研究,分析五个条件的联动匹配效应,其中优质内容供给与平台传播力分别成为不同组态下的核心条件,高校可因地制宜选取适合自身的策略提升传播效果。The innovation of empowering ideological and political education with digitalization is a trend.How to promote the high integration of traditional advantages of ideological and political work with information technology,and what strategies can enhance the value of online ideological and political education,are important topics for the innovative promotion of online education with"precise thinking".This paper uses the method of fuzzy set qualitative comparative analysis to conduct empirical research on the ideological and political content published by the official WeChat accounts of universities,analyzes the joint matching effect of five conditions,among which the supply of high-quality content and the communication power of the platform become the core conditions under different configurations.Universities can choose strategies suitable for themselves to improve communication effects according to local conditions.

关 键 词：思政内容 传播效果 提升策略 微信公众号 

分 类 号：G641[文化科学—高等教育学]