新质生产力赋能中国出版国际竞争力探究  

Exploring the International Competitiveness of Chinese Publishing Empowered by New Quality Productive Forces

作　　者：戚德祥 QI Dexiang(School of Journalism and Communication,Nankai University,300350,Tianjin,China;Publishing Research Institute,Nankai University,300350,Tianjin,China)

机构地区：[1]南开大学新闻与传播学院,天津300350 [2]南开大学出版研究院,天津300350

出　　处：《数字出版研究》2024年第2期1-9,共9页DIGITAL PUBLISHING RESEARCH

摘　　要：发展新质生产力是推动高质量发展的内在要求和重要着力点。中国出版业正处于新一轮技术革命与产业变革的进程中,需要加快发展新质生产力,以科技创新开辟发展新领域、新赛道,培育发展新动能,在未来发展和国际竞争中赢得战略主动。出版新质生产力的核心要素体现在新兴技术、人才资源、知识资源、数据资源、产业生态、市场生态六个方面。新质生产力是实现出版高质量发展的必然选择,也是提升出版国际竞争力、实现可持续发展的重要途径。新质生产力赋能中国出版国际竞争力可以在四个方面着力:发挥政府产业政策的引导作用,创新相关体制机制;促进新质生产力在出版产业的跃迁,塑造出版高质量发展新动能新优势;构建新质生产力导向的企业出版人才培养体系和高校数字出版人才培养新体系,培养创造新质生产力的新型出版人才;营造融合共赢的数字出版产业生态,打造具有国际竞争力的数字出版产业集群。Developing new quality productive forces is the inherent requirement and important focus for promoting high-quality development.China’s publishing industry is in the process of a new round of technological revolution and industrial transformation.It is necessary to accelerate the development of new quality productive forces,open up new fields with scientific and technological innovation,cultivate new momentum and win the strategic initiative in the future international competition.The core elements of the new quality productive forces of publishing industry are embodied in six aspects:emerging technology,human resources,knowledge resources,data resources,industrial ecology,and market ecology.New quality productive force is an inevitable choice for realizing high-quality development of publishing,and also an important way to enhance the international competitiveness and realize sustainable development of publishing,it empowers the international competitiveness of China’s publishing in five aspects:playing a guiding role in government industrial policy and innovating relevant institutions and mechanisms;shaping the new momentum and advantages of high-quality development of publishing;building a new training system of publishing talents in enterprises and colleges and cultivating talents with new quality productive forces;creating an integrated and win-win digital publishing industry ecology with the aim to build a digital publishing industry cluster with international competitiveness.

关 键 词：新质生产力 出版国际竞争力 国际传播 出版产业链 出版产业生态 

分 类 号：G239.26[文化科学]