AIGC+VRM:数字出版的创新应用策略探析  

AIGC+VRM:An Exploration of Innovative Application Strategies for Digital Publishing

作　　者：周荣庭[1,2,3] 尤丽娜 周诗涵 方宏一 ZHOU Rongting;YOU Lina;ZHOU Shihan;FANG Hongyi(Provincial Key Laboratory of Philosophy and Social Science for Science Education and Communication,University of Science and Technology of China,230000,Hefei,China;School of Humanities and Social Science,University of Science and Technology of China,230000,Hefei,China;Key Laboratory of Ministry of Culture and Tourism for Immersive Media Technology,Anhui Xinhua Media Co.,Ltd.,230000,Hefei,China)

机构地区：[1]中国科学技术大学科学教育与传播省级哲学社会科学重点实验室,合肥230000 [2]中国科学技术大学人文与社会科学学院,合肥230000 [3]安徽新华传媒股份有限公司沉浸式媒体技术文化和旅游部重点实验室,合肥230000

出　　处：《数字出版研究》2024年第2期119-124,共6页DIGITAL PUBLISHING RESEARCH

基　　金：国家社会科学基金重大项目“虚拟现实媒介叙事研究”(项目编号:21&ZD326)。

摘　　要：AIGC技术的发展给数字行业和数字出版领域带来革命式影响,不仅重塑传统的内容生产关系,更给内容生产力带来质的提升。本文探究AIGC与虚拟现实媒介(Virtual Reality Media,VRM)的组合在数字出版领域的应用与创新策略。首先,从“资源—平台—社群”的角度,讨论多元主体如何整合内容资源共建智能化的内容生态;其次,从“终端—云服务—网络”的视角,探讨创新性技术如何围绕VRM参与性、互通性和演变性进行应用;最后,从“叙事多元化—IP矩阵化—体验沉浸化”的视角,研究“AIGC+VRM”如何基于品牌IP的内容营销与技术融通构建用户的情感连接,以期为数字出版的发展提供新的视角和策略。Development of AIGC technology has brought a revolutionary impact to digital publishing field,which not only reshapes the traditional content production relationship,but also brings about improvement of content productivity.This study explored the innovative application strategies of the combination of AIGC and virtual reality media(VRM)in the field of digital publishing.Firstly,from the perspective of"resource-platform-community",this study discussed how multiple subjects integrated content resources to build an intelligent content ecosystem;secondly,from the perspective of"terminal-cloud service-network",it discussed how innovative technologies were applied with the participation,interconnection and evolution of VRM;finally,from the perspective of"narrative diversity-IP matrix-experience immersion",it investigated how"AIGC+VRM"built users'emotional connection based on brand IP content marketing and technology integration,with a view to providing new perspectives and strategies for the development of digital publishing.

关 键 词：AIGC 虚拟现实媒介 数字出版 VRM 

分 类 号：TP399[自动化与计算机技术—计算机应用技术] G230.7[自动化与计算机技术—计算机科学与技术]