舆情卷入风险感知下社交媒体用户非理性行为生成机理研究  

Study on the Mechanism of Social Media Users' Irrational Behavior From the Risk Perception in Public Opinion Engagement

作　　者：刘晓晴 邓春林[1] Liu Xiaoqing;Deng Chunlin(School of Public Management,Xiangtan University,Xiangtan 411105)

机构地区：[1]湘潭大学公共管理学院,湘潭411105

出　　处：《图书情报工作》2024年第7期123-136,共14页Library and Information Service

基　　金：国家社会科学基金一般项目“重大突发事件中社交媒体用户的情感体验及引导机制研究”(项目编号:20BTQ105)研究成果之一。

摘　　要：[目的/意义]剖析舆情卷入风险感知下社交媒体用户非理性行为的生成要素,阐释用户认知—动机—行为之间的关系,为舆情风险治理和用户行为管控提供科学参考。[方法/过程]基于问题解决情境理论,整合风险信息搜寻与加工模型(RISP)和扩展平行过程模型(EPPM),厘清舆情卷入风险感知下社交媒体用户非理性行为影响要素联动关系和驱动路径,从需求触发、认知控制、情绪发酵、行为反馈4个阶段构建舆情卷入风险感知下社交媒体用户非理性行为的生成机理模型。[结果/结论]针对舆情卷入风险感知下社交媒体用户的非理性行为,应从需求引导、信息监管、情感重塑、技术赋能4个方面进行规制,引导用户理性辨识舆情风险并做出科学决策。[Purpose/Significance]This study analyzes the factors contributing to the social media users'irrational behaviors from the risk perception of public opinion engagement and elucidates the relationships between user's cognition,motivation,and behavior to provide a scientific reference for the governance of public opinion risks and the regulation of irrational behaviors among social media users.[Method/Process]Integrating the Risk Information Seeking and Processing Model(RISP),and the Extended Parallel Processing Model(EPPM),this study clarified the linkages and driving paths among the influencing factors of social media users'irrational behavior from the risk perception of public opinion engagement.Then,it constructed a mechanism model of that across four stages:demand triggering,cognitive control,emotional fermentation,and behavioral feedback on the problem solving situation theory.[Result/Conclusion]In response to the social media users'irrational behavior from the risk perception of public opinion engagement,it should carry out some regulations in four aspects:demand guidance,information regulation,emotional reshaping,and technological empowerment,so as to guide users to rationally identify the risk of public opinion and make scientific decisions.

关 键 词：舆情卷入 风险感知 社交媒体用户 非理性行为 

分 类 号：G206[文化科学—传播学] G252