基于推拉理论的高校图书馆用户吸引力影响因素的实证研究  

An Empirical Study on Influencing Factors of User Attraction in Academic Libraries Based on Push and Pull Theory

作　　者：朱菲[1] 唐文惠[1] 汪青[1] Zhu Fei;Tang Wenhui;Wang Qing(Three Gorges University Library,Yichang 443002,China)

机构地区：[1]三峡大学图书馆,宜昌443002

出　　处：《图书情报研究》2024年第2期56-64,共9页Library and Information Studies

摘　　要：[目的/意义]对高校图书馆用户吸引力的影响因素进行调研与分析,了解图书馆对比外界环境、资源的优劣势,掌握用户实际需求,为改进图书馆服务,提高用户吸引力提供参考和指引。[方法/过程]基于推拉理论,以图书馆用户为研究对象,从外界环境或资源的劣势、图书馆的优势与社会文化因素三个方向进行研究,采用问卷调查收集数据,以偏最小二乘法对数据进行实证分析。[结果/结论]研究结果表明,除环境影响力外,环境或资源安全性、学业自我效能感、替代吸引力、感知便利、环境舒适度以及转移成本对用户吸引力的转移意愿具有显著正向影响。[Purpose/significance]The present article investigates and analyzes the influencing factors of user attraction of academic libraries,understand the advantages and disadvantages of libraries and external environmental resources,master the actual needs of users,and providing reference and guidance for improving library services and user attraction.[Method/process]Based on the push and pull theory,this study took library users as the research object,studied from the disadvantages of other environment or resources,the advantages of the library and social and cultural factors,collected data by questionnaire,and made an empirical analysis of the data by partial least square method.[Result/conclusion]The research results show that except environmental influence,environmental and resource security,academic self-efficacy,substitution attraction,perceived convenience,environmental comfort and transfer cost have a significant positive impact on users’transfer intention to the library.

关 键 词：推拉理论 高校图书馆 用户吸引力 偏最小二乘法 

分 类 号：G252[文化科学—图书馆学]