档案文献遗产开发视角下城市品牌形象的认知、构建研究——以沈阳为例  

Research on the Cognition and Construction of Urban Brand Image from the Perspective of Archival Documentary Heritage Development——Taking Shenyang as an Example

作　　者：张远芳 Zhang Yuanfang

机构地区：[1]闽江师范高等专科学校党政办公室

出　　处：《兰台世界》2024年第4期117-121,共5页Lantai World

基　　金：辽宁省档案局2023年度档案科技项目“辽宁省档案文献遗产开发利用研究”(项目编号:2023-B-024),项目主持人:李红霞(辽宁师范大学档案馆)。

摘　　要：档案文献遗产是历史文化遗产重要组成部分,科学合理地开发利用有利于其在城市品牌形象构建中更好地发挥作用。文章探讨档案文献遗产开发在城市品牌形象构建中的作用,分析以档案文献遗产开发为基础构建城市品牌形象的意义,通过实证案例解析论证其建设现状,探究制约因素,并提出构建思路,以期为各城市在品牌形象构建中深度挖掘档案文献遗产内涵、提升城市品牌形象文化底蕴提供参考,同时促进档案文献遗产的保护传承。Archival documentary heritage is an important part of historical and cultural heritage.Scientific and reasonable development and utilization of this heritage can better contribute to the construction of urban brand image.This paper explores the role of archival documentary heritage development in the construction of urban brand image,and analyzes the significance of using archival documentary heritage development as the foundation for building urban brand image.Through empirical cases,it examines the current construction status and explores the constraining factors.It also proposes a construction approach,aiming to provide reference for cities to deeply explore the connotation of archival documentary heritage and enhance the cultural foundation of urban brand image,while promoting the protection and inheritance of archival documentary heritage.

关 键 词：档案文献遗产 城市品牌形象 认知 构建 

分 类 号：G273.5[文化科学—档案学]