晚明坊刻书价与书坊定价研究  

Study on the Price of Engraved Books and Bookstore Pricing in the Late Ming Dynasty

作　　者：王栎茗 Wang Liming

机构地区：[1]西南大学历史文化学院民族学院

出　　处：《兰台世界》2024年第4期144-147,共4页Lantai World

摘　　要：晚明坊刻业发达,书市繁荣,印书成本降低和图书需求的扩大使图书价格低廉,为市民大众所广泛接受。售书可观的利润驱动着书坊持续刊刻图书推向市场,晚明书坊在定价时综合考虑利润、大众购买力、大众阅读需求,采取分级定价的市场考量,以尽可能满足不同层次的图书消费群体。In the late Ming Dynasty,the engraving industry was prosperous and the book market flourished.The reduction in book printing costs and the expansion of book demand made book prices low and widely accepted by the public.The considerable profits from book sales drove bookstores to continuously engrave books and push them to the market.In the late Ming Dynasty,bookstores comprehensively considered profit,public purchasing power,and public reading demand when pricing,and adopted a hierarchical pricing way in the market to meet different levels of book consumption groups as much as possible.

关 键 词：晚明 坊刻 印书成本 书价 定价 

分 类 号：K248[历史地理—历史学]