社交媒体时代全球智库国际传播力研究:基于87家智库Twitter账户的社交网络分析  

Research on Global Think Tanks International Communication in Social Media Era:A Social Network Analysis of 87 Think Tanks Twitter Accounts

作　　者：张亚明[1,2,3] 付尧飞 宋雯婕 郭晓宇 刘海鸥 Zhang Yaming;Fu Yaofei;Song Wenjie;Guo Xiaoyu;Liu Haiou(School of Economics and Management,Yanshan University,Qinhuangdao 066004;Center for Internet Plus and Industry Development,Yanshan University,Qinhuangdao 066004;Hebei Institute of Digital Economy and Healthy Tourism Culture Industry,Qinhuangdao 066004)

机构地区：[1]燕山大学经济管理学院,秦皇岛066004 [2]燕山大学互联网+与产业发展研究中心,秦皇岛066004 [3]河北数字经济与康旅文化产业研究院,秦皇岛066004

出　　处：《智库理论与实践》2024年第2期48-59,共12页Think Tank:Theory & Practice

基　　金：国家社会科学基金项目“涉华‘信息疫情’跨域形成机理及国际舆论应对策略研究”(项目编号:22BXW038)研究成果之一。

摘　　要：[目的/意义]智库在舆论引导、政治外交等方面发挥着重大作用,是国际传播力建设中不可或缺的一部分。开展智库国际传播力研究有利于提升智库综合实力及整个国家的国际传播力。[方法/过程]本文选取《全球智库报告2020》世界顶级智库榜单中智库的Twitter账户作为研究对象。首先,使用Python爬虫、NodelXL获取智库关注、互动数据。其次,运用社交网络分析法分析智库Twitter传播特点和各智库网络属性。再次,借助熵权TOPSIS法对其传播能力、传播效力进行综合评价。最后,通过线性回归探究二者关系。[结果/结论]第一,全球顶尖智库在Twitter中形成了紧密的社会关系网络,但智库间的直接信息交流占比低。第二,Twitter中智库交流较为开放,但同一国家、地区、机构的智库更易形成小团体。第三,对各智库传播能力、传播效果进行了综合评价,得到相应排名,其中美国、德国智库传播力评价结果突出。第四,传播能力对传播效力有一定正向影响,对传播范围正向影响更为显著。最后本文结合研究结论为我国智库提升国际传播力提出了3点建议。[Purpose/Significance]Think tanks play a significant role in guiding public opinion and carrying out political diplomacy,which is an indispensable part of the construction of international communication power.Conducting research on the international communication power of think tanks is conducive to improving the comprehensive strength of think tanks and the international communication power of the whole country.[Method/Process]The Twitter accounts of think tanks among Top Think Tanks in the World list of the Global Think Tanks Report 2020 are selected as the research objects.With using python crawler and NodelXL,think tanks following and interaction data are obtained.The social network analysis method is used to analyze Twitter communication characteristics of think tanks and the network attributes of each think tank.Then with the help of entropy-weighted TOPSIS method,their dissemination ability and dissemination effectiveness are comprehensively evaluated.The relationship between the two is explored through linear regression.[Result/Conclusion]First,top think tanks have formed a close social network in Twitter,but the proportion of direct information exchange between think tanks is low.Second,think tank communication in Twitter is more open,but think tanks in the same country,region,or institution are more likely to form small groups.Third,the communication ability and communication effectiveness of think tanks are comprehensively evaluated and ranked accordingly,among which the evaluation results of the communication power of think tanks in the United States and Germany are outstanding.Fourth,the communication ability has a positive impact on the communication effectiveness,especially on the communication scope.Furthermore,combined with the findings of the study,three suggestions on improving the international communication of China’s think tanks are put forward.

关 键 词：智库 国际传播力 社交网络分析 TWITTER 

分 类 号：G206[文化科学—传播学]