城市居民慈善捐赠认知困惑及破解策略  

Urban Residents’ Cognitive Perplexities and Strategies for Solving Charitable Donations

作　　者：张进美[1] 周宁 栾欣雨 Zhang Jinmei;Zhou Ning;Luan Xinyu(School of Law,Shandong University of Technology,Zibo 255000,China)

机构地区：[1]山东理工大学法学院,山东淄博255000

出　　处：《黑河学院学报》2024年第4期80-82,共3页Journal of Heihe University

基　　金：淄博市社会科学规划研究项目“社区慈善基金助推社区治理作用方式及实践路径研究”(23ZBSK042)。

摘　　要：梳理居民在慈善捐赠认知中存在的困惑,发现传统居民对慈善捐赠认知争议主要体现在慈善捐赠动机、捐赠主体、捐赠客体、捐赠内容等四个层面。居民慈善捐赠认知又围绕着传统慈善与网络慈善、大公益小公益、高调慈善低调慈善三个方面展开争论。提高居民慈善捐赠水平的策略:借助“新公益”与“传统公益”之辨厘清慈善困惑,区别新旧公益界限;加大慈善宣传,培育公民的现代公益意识;大力倡导快乐慈善,以快乐公益助推慈善事业发展。By combing through the confusion of residents’cognition on charitable donation,it is found that the residents’cognition disputes on charitable donation are mainly reflected in four aspects involving the motivation,the subject,the object and the content.The residents’cognition of charitable donation is debated in three aspects:traditional charity and network charity,large and small public welfare,high-profile and low-key charity.Strategies to improve the level of residents’charitable donations are put forward:clarifying the confusion of charity by distinguishing between“new public welfare”and“traditional public welfare”,distinguishing the boundaries between old and new public welfare,increasing charity publicity,cultivating citizens’modern public welfare consciousness,vigorously advocating happy charity,and promoting the development of charity with happy public welfare.

关 键 词：城市居民慈善 慈善捐赠认知 慈善意识 

分 类 号：C913.7[经济管理]