经典民间故事动漫化传承与传播策略研究  

Research on the Inheritance and Communication Strategy of Classical Folktales in Animation

作　　者：翟玮 ZHAI Wei(School of Arts,Shandong University,Weihai Shandong 264209,China;Zibo Normal College,Zibo Shandong 255100,China)

机构地区：[1]山东大学(威海)艺术学院,山东威海264209 [2]淄博师范高等专科学校文旅学院,山东淄博255100

出　　处：《湖北第二师范学院学报》2024年第4期8-12,共5页Journal of Hubei University of Education

基　　金：2021年度山东省社会科学研究院人文社科项目“齐地经典民间故事动漫化传承与传播策略研究”(2021-ZXWS-29)。

摘　　要：新媒体的诞生改变了人们的生活方式,对传统文化的传承与传播提出了新的要求。传播是保护非遗的重要措施,传承是保护非遗的最终目的。历史故事发生的社会背景、当时的民俗民风与现代生活已经发生了翻天覆地的变化,在新媒体时代,将历史故事进行现代化改编才能融入现代社会被大众接受,方便传播。The emergence of new media has changed people's way of life and put forward new requirements for the inheritance and dissemination of traditional culture.Communication is an important measure to protect intangible cultural heritage,and inheritance is the ultimate goal of protecting intangible cultural heritage.The social background,folk customs,and modern life in which historical stories occur have undergone earth shattering changes.In the era of new media,modernizing historical stories is necessary to integrate them into modern society and facilitate their dissemination.

关 键 词：齐文化 经典民间故事 动漫化 文化IP 

分 类 号：G206[文化科学—传播学]