绿色设计在包装设计中的实践——以无印良品个护产品包装为例  

THE PRACTICE OF GREEN DESIGN IN PACKAGING DESIGN—TAKE MUJI’S PERSONAL CARE PRODUCT PACKAGING AS AN EXAMPLE

作　　者：王涵 朱珺[1] WANG HAN;ZHU JUN

机构地区：[1]杭州师范大学美术学院

出　　处：《设计》2024年第8期55-57,共3页Design

摘　　要：通过设计为资源与环境问题提出某种解决方式。采用调查研究、文献研究及个案研究等,首先,梳理绿色设计的发展历程;其次,以无印良品为例,从品牌创建理念聚焦到个人护理产品的经典包装设计,尝试探讨了绿色设计的设计法则和具体应用;最后,探讨无印良品作为绿色设计代表所创造的价值贡献,以及对当代中国包装的借鉴意义。无印良品作为绿色设计代表具有借鉴价值。绿色设计在我国包装设计中具备实践可能性。To propose a solution to the problem of resources and environment through design.Using survey research,literature research and case studies,we firstly sort out the development history of green design;secondly,taking MUJI as an example,we try to explore the design rules and specific applications of green design from the brand creation concept to the classic packaging design of personal care products;finally,we explore the value contribution created by MUJI as a representative of green design,and the significance of it for contemporary Chinese packaging.MUJI has value as a representative of green design.Green design has practical possibilities in packaging design of China.

关 键 词：绿色设计 3R原则 包装设计 无印良品 个护产品 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]